Brand Colors

Brand colors are extremely important for companies. They represent the companies identity. Faithful reproduction is mandatory. However, there is more to it than most people are aware off… 

Strategic Insights

Is print quality control Russian roulette?

There are certainly people who are inclined to say that I need to get a life: as a kind of distraction, I recently put my spectrophotometer on different spots of one single package. Who would […]
Best Practices

Monitors: is sRGB still standard?

Last year, I got a new monitor at work, a 4K monitor, nice! My regular job (the one that pays the bills) is not in the printing industry, so ‘color’ is not at the top […]
Strategic Insights

ECG: brand owners want it!

  As I showed in the previous article, ECG printing (expanded or extended color gamut) is feasible from a technological point of view. Even more: it has lots of benefits. And guess what: most brand […]
Strategic Insights

ECG Printing: The Perfect Storm is near

When looking at packaging printing, ECG (expanded or extended gamut printing) is hot. Many people are talking about it, and the promises seem convincing: you can simulate much more brand colors with a set of […]
Strategic Insights

The color deviation nobody is talking about…

Brand owners demand lower color deviations, with myths and unproven claims being their main argument. Recently I heard that 1,5 dE00 should be the norm, which is not necessary, in my opinion. A box of […]
Strategic Insights

How broken is color?

You may have seen some posts on LinkedIn about the latest Pantone guides, about issues with those guides. Many people shared pictures of differences between old and new guides, we discovered homeopathic-level ink formulations (which […]
Strategic Insights

Pantone’s homeopathic level ink formulations

The new Pantone guides have arrived! Designers probably celebrated this – additional colors to choose from!!! – but in the printing industry, the reactions were a little bit different. In just a few days, there […]