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Brand Colors

Brand colors are extremely important for companies. They represent the companies identity. Faithful reproduction is mandatory. However, there is more to it than most people are aware off… 

Best Practices

Brand colors IRL: creating better brand guides, as research shows most are flawed

16/01/2019 Eddy Hagen

In case you wondered: I’m not the only one with a special interest for brand colors in real life. Recently I came across two research papers by Michael Abildgaard Pedersen from the Danish School of […]

Best Practices

Your Color Guide and You: first results

22/11/2018 Eddy Hagen

In my previous article, I discussed the tolerances that the tools used in print quality control have. At least: in theory. To check this in practice, I launched a survey: ‘Your color guide and You’. […]

Best Practices

Brand color quality in print: the chain of tool tolerances

07/11/2018 Eddy Hagen

Color is probably the main quality criterium when dealing with print. And lower deviations are better, leading to some people demanding, defending a delta E 2000 of 2 for brand colors. But this raises a […]

Best Practices

Your Pantone color guide and you: a new color research

26/10/2018 Eddy Hagen

Would you like to be part of an interesting, crowdsourced color research? Then I have a few questions for you. I would like to get a better understanding of the use of Pantone guides. With […]

Strategic Insights

Brand colors in real life: the Milka case

28/09/2018 Eddy Hagen

The publication of the groundbreaking color study did generate some attention. Especially my plea for a more realistic, less fanatic approach to color tolerances in real life seemed provocative to some. I e.g. got a […]

Strategic Insights

Groundbreaking color study: 2 out of 3 see differences between identical packages, dE 6 won’t influence buying

28/05/2018 Eddy Hagen

You can find them in attics and basements: unknown treasures. At the campus of the AP university college in Antwerp, there is such a treasure. A groundbreaking study on the perception of color deviations. The […]

Strategic Insights

Real-life factors influencing color appearance in marketing

24/05/2018 Eddy Hagen

Right after I had published the article about real-life factors influencing color appearance in packaging, I opened my mailbox and found another very nice example. This one with a number of factors influencing color appearance […]

Best Practices

Real-life factors influencing color appearance in packaging

22/05/2018 Eddy Hagen

The previous article about color memory started some discussion on LinkedIn, with a number of people strongly defending very tight tolerances. Packages should always look exactly the same, also with reorders, with e-commerce in mind. […]

Best Practices

You can’t correctly remember an iconic color, not even Coca-Cola red

18/04/2018 Eddy Hagen

A few months ago, I published an article about color memory, including a short test. The test was to check whether you could remember an iconic color, Coca-Cola red, correctly. Although the number of respondents […]

Best Practices

How good is your color memory? Let’s do a short test!

07/11/2017 Eddy Hagen

Iconic brands come with an iconic brand color. A color we will never forget. Well, that’s the intention of the designer, of the company. But how good is your color memory? Can you accurately recall […]

Best Practices

Brand colors: better safe than sorry (again)

18/10/2017 Eddy Hagen

Your logo, your brand colors are important to you, especially when you’re a designer or a marketer. You care about how it is being reproduced, whether it is on a website, on a printed piece […]

Best Practices

The uncertainty principle of visual color evaluations

02/08/2017 Eddy Hagen

Last week John Seymour (aka ‘John The Math Guy’) published a very technical, but very good article on color differences and more precisely on 1,0 delta E and a ‘just noticeable difference’. An important topic […]

Best Practices

Brand colors and printing in CMYK: better safe than sorry

31/01/2017 Eddy Hagen

When designing a brand logo, you want it to reflect the brand, its values. And you want it to reflect these values every time the brand logo is reproduced. So you think about form and […]

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Recent tweets by @insights4print

June 24, 2022
The cross-over, break point between offset and digital is a moving target. At Pacific Printing it's as low as 250 sheets... Thanks to a lot of automation on their offset presses.
#printing #digitalprinting https://t.co/9SG03zq6Jq
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June 17, 2022
@whattheythink Aha! A disconnect between marketers and consumers. Who could have guessed? ;-)
4,5 years ago I spotted a report with a similar disconnect: https://t.co/lZJ83cOjwA #marketing doesn't seem to learn...
Nice report BTW!
June 15, 2022
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Most Popular Posts

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