Brand Colors Archives - Page 2 of 4

Strategic Insights

ECG: brand owners want it!

05/11/2023

As I showed in the previous article, ECG printing (expanded or extended color gamut) is feasible from a technological point of view. Even more: it has lots of benefits. And guess what: most brand […]

Strategic Insights

ECG Printing: The Perfect Storm is near

09/05/2025

When looking at packaging printing, ECG (expanded or extended gamut printing) is hot. Many people are talking about it, and the promises seem convincing: you can simulate much more brand colors with a set of […]

Strategic Insights

The color deviation nobody is talking about…

03/09/2024

Brand owners demand lower color deviations, with myths and unproven claims being their main argument. Recently I heard that 1,5 dE00 should be the norm, which is not necessary, in my opinion. A box of […]

Best Practices

How long should a visual press check take?
(a few seconds vs. as long as it takes)

14/11/2023

Earlier this year, I published an article with studies showing how long consumers interact with a package while shopping. On average, the ‘Total Fixation Duration’ was less than a second. Coca-Cola cans? One-tenth of a […]

Strategic Insights

Not all CxF is created equal:
it comes in several flavors

14/11/2023

When talking about brand colors, and brand color reproduction, many people are looking at CxF as the way to go. It is also one of the directions Project BBCG shows for sharing brand color specifications. […]

Strategic Insights

“Project BBCG is good, but only for tech-savvy designers” – Au contraire, my friends! Plus: opportunities for printers, prepress houses

22/04/2023

In a recent discussion on LinkedIn, someone said that Project BBCG is a good system, but only for tech-savvy designers. While I agree with the first part, I strongly disagree with the second: it’s even […]

Strategic Insights

How broken is color?

01/08/2025

You may have seen some posts on LinkedIn about the latest Pantone guides, about issues with those guides. Many people shared pictures of differences between old and new guides, we discovered homeopathic-level ink formulations (which […]

Strategic Insights

Pantone’s homeopathic level ink formulations

21/10/2025

The new Pantone guides have arrived! Designers probably celebrated this – additional colors to choose from!!! – but in the printing industry, the reactions were a little bit different. In just a few days, there […]

Strategic Insights

How our brain perceives, evaluates color: system 1 vs. system 2 (dual process theory)

07/07/2025

The best book I’ve ever read, which I recommend to everybody, is ‘Thinking, Fast and Slow’. A book on behavioral economics, by professor and Nobel prize winner Daniel Kahneman. And contrary to what you might […]

Strategic Insights

The real world isn’t flat! And how this influences color…

29/05/2025

The world isn’t flat! I know, it may sound silly, but bear with me for a minute, and you will see it might not be that silly… The complete quality process in the printing industry […]

Strategic Insights

Automatic ICC-based conversions don’t treat brand colors well… Go for GCR!

10/04/2023

Just before Project BBCG – A Better Brand Color Guide was launched, there were some interesting discussions on LinkedIn, with some people relying 100% on ICC color management, having absolute faith in ICC based color […]

Strategic Insights

“Can we integrate Project BBCG?” – You already have! And we can do even more

10/04/2023

Since the launch of Project BBCG, only three weeks ago, several vendors contacted me with the same question: “Can we integrate Project BBCG into our software products?” My standard answer used to be: “You already […]

Best Practices

Project BBCG: a Better Brand Color Guide

16/04/2023

Brand color guides are flawed, ambiguous, and incomplete; studies have shown that. But what are we going to do about that? Well, here is the answer: Project BBCG, a Better Brand Color Guide. With the […]

Strategic Insights

When will new standards become mainstream?

18/09/2022

JPEG was released 30 years ago. Although we have seen many competitors that were either more efficient or offered higher quality, or both, JPEG is still the dominant file format for pictures. One could wonder […]

Best Practices

Color communication: two decent Pantone alternatives (Swatchos, SMS)

27/02/2025

Printing in color, when looking at commercial printing, is these days highly standardized in CMYK, worldwide. And even packaging and labels are moving towards a fixed color set. However, there was a time when printing […]

Brand Colors

ECG: brand owners want it!

ECG Printing: The Perfect Storm is near

The color deviation nobody is talking about…

How long should a visual press check take?
(a few seconds vs. as long as it takes)

Not all CxF is created equal:
it comes in several flavors

“Project BBCG is good, but only for tech-savvy designers” – Au contraire, my friends! Plus: opportunities for printers, prepress houses

How broken is color?

Pantone’s homeopathic level ink formulations

How our brain perceives, evaluates color: system 1 vs. system 2 (dual process theory)

The real world isn’t flat! And how this influences color…

Automatic ICC-based conversions don’t treat brand colors well… Go for GCR!

“Can we integrate Project BBCG?” – You already have! And we can do even more

Project BBCG: a Better Brand Color Guide

When will new standards become mainstream?

Color communication: two decent Pantone alternatives (Swatchos, SMS)

Print quality ain’t what it used to be…
(spoiler alert: it’s much better!)

Tolerances in brand color reproduction:
one size – fits all?
Why printing needs expectation management

Landa Digital Printing: The flight of Icarus