Brand colors are extremely important for companies. They represent the companies identity. Faithful reproduction is mandatory. However, there is more to it than most people are aware off…
You may have seen some posts on LinkedIn about the latest Pantone guides, about issues with those guides. Many people shared pictures of differences between old and new guides, we discovered homeopathic-level ink formulations (which […]
The new Pantone guides have arrived! Designers probably celebrated this – additional colors to choose from!!! – but in the printing industry, the reactions were a little bit different. In just a few days, there […]
The best book I’ve ever read, which I recommend to everybody, is ‘Thinking, Fast and Slow’. A book on behavioral economics, by professor and Nobel prize winner Daniel Kahneman. And contrary to what you might […]
The world isn’t flat! I know, it may sound silly, but bear with me for a minute, and you will see it might not be that silly… The complete quality process in the printing industry […]
Just before Project BBCG – A Better Brand Color Guide was launched, there were some interesting discussions on LinkedIn, with some people relying 100% on ICC color management, having absolute faith in ICC based color […]
Since the launch of Project BBCG, only three weeks ago, several vendors contacted me with the same question: “Can we integrate Project BBCG into our software products?” My standard answer used to be: “You already […]
Brand color guides are flawed, ambiguous, and incomplete; studies have shown that. But what are we going to do about that? Well, here is the answer: Project BBCG, a Better Brand Color Guide. With the […]
JPEG was released 30 years ago. Although we have seen many competitors that were either more efficient or offered higher quality, or both, JPEG is still the dominant file format for pictures. One could wonder […]
Printing in color, when looking at commercial printing, is these days highly standardized in CMYK, worldwide. And even packaging and labels are moving towards a fixed color set. However, there was a time when printing […]
Since I launched the ‘iconic color memory test’ on this blog, over 4,5 years ago, 399 people have participated in the test. The main conclusion: there is no agreement on what the right Coca-Cola red, […]
It’s a controversial topic, but we need to address it. And now is the right time: do we still need visual, on-site press checks (press approvals)? Is it still necessary for a print buyer or […]
I hit a nerve with my article on the Adobe-Pantone breakup and how brand owners and designers should deal with it. And most reactions were very positive, acknowledging that NOW is the right time to […]
Designers, brand owners, and the like have heavily relied on the Pantone libraries in Adobe Illustrator, InDesign, and Photoshop. But the romance is over. Later this year, these libraries will no longer be included in […]
Pantone has launched a new color guide with even more colors than before, but only in CMYK, the Pantone CMYK Guide. Their information states that many of these colors are kind of ‘in between’ the […]
The company logo, the brand colors, it’s an important choice for every company. Global companies spend massive amounts of money on picking the ‘right’ color. However, there is a rather fundamental issue with choosing a […]
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