Strategic Insights

drupa 2020: what you will see in Düsseldorf

  Twenty-twenty is an exciting year for the printing industry: it’s a drupa-year. With a renewed interest in print as a communication medium – something I’ve been advocating for many years – and the introduction […]
Strategic Insights

Recognizing brand logos: shape over color

What is the decisive element that makes you recognize a brand? Many in the printing industry will say color. But I would like to differ: it’s shape, over color. A small test I did shows […]