insights4print.ceo

Strategic Insights

Tolerances in brand color reproduction:
one size – fits all?
Why printing needs expectation management

13/12/2025

When talking about tolerances for the reproduction of brand colors in print, you often hear just one number. Whether it’s 2, 3, or 4 dE00, it’s just one number. And we have to ask ourselves: […]

XCMYK at Midnight Oil: How government regulations can drive innovation

22/10/2025

XCMYK has a lot to offer: using the same traditional four inks, a much larger gamut can be achieved, as well as some very nice blues. Many recent digital presses support it, or they have […]

Landa Digital Printing: The flight of Icarus

10/11/2025

The verdict is in: Landa Digital Printing is sold to FIMI for 80 million US$ in a flash sale. Benny Landa, who a few years ago claimed his company was worth 2 billion US$, is […]

Strategic Insights

Probabilities and priors
How a maths theorem defines brand and product recognition

16/08/2025

While on vacation, I finished reading the book ‘Everything Is Predictable – How Bayes’ Remarkable Theorem Explains the World’ by Tom Chivers. And yes, you may question my choices of books, but I have to […]

Landa Digital Printing – a textbook example of ‘sunk cost fallacy’?

02/09/2025

If you are a regular reader of my blog, you will have noticed that I’m a fan of ‘behavioral economics’. It’s a fascinating field in economics, that studies the irrational behavior of human beings. One […]

The evolution of offset printing
And why is this relevant to the troubles at Landa Digital Printing

31/08/2025

It might seem a bit strange to have an article on the evolution of offset printing. Still, it’s highly relevant at this moment: it provides some context on Landa Digital Printing gaining and its difficulties […]

Strategic Insights

We need a new metric:
the smallest actionable difference (SAD)
JND and JAD don’t cover consumer behavior in shops

23/08/2025

‘JND’, the ‘just-noticeable (color) difference’, is a core concept in color science. Next to that one, there is also ‘JAD’: the ‘just-acceptable (color) difference’. But these are not sufficient, if you ask me. That’s why […]

Strategic Insights

A lawsuit printers should keep track of: Mondelez vs Aldi

13/08/2025

Over the past few weeks, several of my LinkedIn contacts have published posts about the Mondelez vs. Aldi lawsuit. In case you missed it, Mondelez has accused Aldi of deliberately using packaging that is very […]

Strategic Insights

The biggest print quality experiment ever?
And nothing happened???

07/07/2025

Do you remember my article from last fall about the redesign of the Oreo logo, which featured a 10+ dE00 difference between the old and new versions? Both being used jointly on the shelves? Ah! […]

Strategic Insights

The wisdom of the crowd has spoken, again!
Confirming first test: myth busted

28/06/2025

Did I already mention that I love LinkedIn? Not just to keep in touch with people I know, but also to find and share interesting information. Plus, it’s also an excellent place for me to […]

The web embraces OKLch (OKLab),
when will print follow?
A better way to describe color

11/05/2025

Science evolves, based on experiences, experiments, and new insights. And that includes color science. Although the use of CIELab color description is fundamental to current color specification and reproduction, CIELab is ‘icky’, as John – […]

Stop asking for 300 PPI (or DPI) images!
Here’s what matters, and why.
Plus: two simple, free calculators!

01/05/2025

Recently, there was yet another discussion about DPI (dots per inch) vs PPI (pixels per inch) on LinkedIn. Which triggered David Van Driessche, who has been involved in the Ghent Workgroup in various positions since […]

Strategic Insights

The Impact of Color on Brand Recognition:
Re-evaluating the 80% Claim
A guest post, by Google Gemini Deep Research AI

04/05/2025

Insights4print.ceo is my personal blog. But for once, I had to accept a guest article… Earlier this week, I read a newspaper article about the ‘deep research’ options that several AI tools now offer. And […]

Strategic Insights

And no one called it a brand’s worst nightmare…
(11 dE00 between adjacent packages)

04/05/2025

I love LinkedIn. It’s a place to keep in contact with old friends and meet new friends. It’s a place where much technological, business, and scientific information is shared. And it’s a great place to […]

Strategic Insights

Is inline print quality control: a blessing?
Or is it a curse…

04/05/2025

When I first posted the measurements from my previous post on LinkedIn, I pointed out the fact that brand colors are only measured in the control strip. Which doesn’t give any guarantee that the rest […]