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Strategic Insights

Selling print: show, don’t tell!

10/05/2022 Eddy Hagen

Selling print, it’s something special. I’ve seen all kinds of print salespeople, from printers who excelled at networking and sold their products this way, to the complete opposite: pure online sales. Whether the one or […]

Strategic Insights

The Landa S10P World Record: a closer look at the numbers…

06/04/2022 Eddy Hagen

If there is one printing company that excels at using social media, it’s Reclameland.nl (Simian). Wouter (the owner and literary the ‘face’ of the company) does an excellent job! And I mean that. And his […]

Strategic Insights

Do we still need press checks?

25/03/2022 Eddy Hagen

It’s a controversial topic, but we need to address it. And now is the right time: do we still need visual, on-site press checks (press approvals)? Is it still necessary for a print buyer or […]

Strategic Insights

Taking brand colors seriously? Time to embrace CxF and Adobe Swatch Exchange (ASE)!

04/03/2022 Eddy Hagen

I hit a nerve with my article on the Adobe-Pantone breakup and how brand owners and designers should deal with it. And most reactions were very positive, acknowledging that NOW is the right time to […]

Strategic Insights

The Google 41 shades of blue test, valued at 200 Million US$ revenue increase, is fundamentally flawed

01/02/2022 Eddy Hagen

The recent Color 22 conference had an interesting speaker: dr. Terry Wu, about neuromarketing. My LinkedIn feed was full of it! And neuromarketing is an exciting topic. E.g. emotions can influence our perceptions. Knowing you […]

Strategic Insights

My color memory IRL (it’s embarrassing…)

28/01/2022 Eddy Hagen

It is embarrassing, very embarrassing, especially for me… But I’m going to tell you anyway. I have to. Because it clearly shows what I’ve been telling for a long time: our color memory, our color […]

Best Practices

The Adobe–Pantone breakup: how brand owners, designers should deal with it

11/01/2022 Eddy Hagen

Designers, brand owners, and the like have heavily relied on the Pantone libraries in Adobe Illustrator, InDesign, and Photoshop. But the romance is over. Later this year, these libraries will no longer be included in […]

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Strategic Insights

Printing would have never been the same again, with these revolutionary printing techniques

07/10/2021 Eddy Hagen

“Printing will never be the same again”, we’ve heard that a lot in the last decade. But essentially, nothing significant has changed. Most printing techniques have advanced, however nothing that I consider revolutionary, not enough […]

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Product & Solutions Analysis

Is Pantone selling illusions? And making the life of printers miserable by doing so?

26/08/2021 Eddy Hagen

Pantone has launched a new color guide with even more colors than before, but only in CMYK, the Pantone CMYK Guide. Their information states that many of these colors are kind of ‘in between’ the […]

Strategic Insights

Vistaprint (Cimpress): two metrics nobody talks about (but should be a benchmark for every printer)

05/08/2021 Eddy Hagen

How is your business doing? It may seem a simple question, but the answer might be rather difficult, especially if you want to go beyond your gut feelings. To get a more objective picture about […]

Best Practices

How to pick and define that valuable brand color: a fundamental issue

02/07/2021 Eddy Hagen

The company logo, the brand colors, it’s an important choice for every company. Global companies spend massive amounts of money on picking the ‘right’ color. However, there is a rather fundamental issue with choosing a […]

Strategic Insights

Landa Nano Print Quality IRL: inkjet vs inkjet (Canon VarioPRINT iX)

21/11/2020 Eddy Hagen

The article about the Landa Nano print quality in real life did gain some traction: within 24 hours, it was read over 1.000 times, it was shared a lot via LinkedIn, via WhatsApp. But one […]

Strategic Insights

Landa Nano Print Quality IRL: I’m not impressed

15/10/2020 Eddy Hagen

There was one reason why I definitely wanted to attend drupa 2020: to finally get my hands on samples of Landa Nano. As you know, the show was canceled, and it seemed I had to […]

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Best Practices

Fine art photo prints: “sRGB offers the highest quality” – No, not really…

16/08/2020 Eddy Hagen

I’m disappointed, frustrated. A few weeks ago, I ordered two large format prints (100 cm wide) of images from my photobook on the lockdown in Antwerp. Both had – of course – a large number […]

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Strategic Insights

Deep blues, with just 4 colors? Yes, it can be done!

05/07/2020 Eddy Hagen

You may have read my previous article, on XCMYK and the business case: my ‘corona photobook’. Since the publication of that article, a lot has happened. And it’s an interesting story, and sometimes a sad […]

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Recent tweets by @insights4print

May 11, 2022
@prepressstress Good point. You could ask (demand) a calibration report. E.g. with UGRA CertifyDisplay tool: https://t.co/wNndRc3mjv or the free DisplayCAL (https://t.co/on53KKe99j).
Maybe add this to customer instructions/contracts: color complaints only valid when calibration report provided?
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May 11, 2022
Wow! Another #print world record! This time 444.444 sheets *in 24 hours*: https://t.co/sFr53TR2We
To put this in perspective: the other recent world record was from a Landa S10P, doing 1,33 million prints *in one month*.
May 10, 2022
@prepressstress A press ready PDF (so including the right profiles), shown on a calibrated screen.
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Most Popular Posts

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