How to get your print campaigns into Google Analytics

A few weeks ago, I published a step-by-step tutorial how to connect print campaigns to digital, by using HTML redirects. But it seems there is a much faster and better way. And with a little extra effort, you can even get your print campaigns into Google Analytics! Yes, you read…


Adobe Experience Cloud & Microsoft CRM: just one more thing…

Last week, Adobe made some interesting announcements at the Adobe Summit. The Adobe Experience Cloud was presented, which combines the Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud. The Adobe Experience Cloud should seamlessly integrate with the Adobe Creative Cloud. But there was also the availability of the first…


Job interviews: the shortest intelligence test ever

When you are hiring new people, you want to select the best available. There are all kinds of tests and services that can screen people. But if you want a really short IQ test, here is one. Read the lines below and answer the question. Write it down. The correct answer…


Smart medical packaging: high tech vs low tech

When you hear ‘smart packaging’, what kind of technology comes to your mind? Probably you think about something high tech, with integrated (printed) electronics and wireless communications. And smart packaging can be like that. But it doesn’t have to be: it can also be very low tech… Smart medical packaging has…