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Best Practices

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Best Practices

Project BBCG: a Better Brand Color Guide

03/11/2022

Brand color guides are flawed, ambiguous, and incomplete; studies have shown that. But what are we going to do about that? Well, here is the answer: Project BBCG, a Better Brand Color Guide. With the […]

Best Practices

Color communication: two decent Pantone alternatives (Swatchos, SMS)

26/08/2022

Printing in color, when looking at commercial printing, is these days highly standardized in CMYK, worldwide. And even packaging and labels are moving towards a fixed color set. However, there was a time when printing […]

Best Practices

The Adobe–Pantone breakup: how brand owners, designers should deal with it

11/01/2022

Designers, brand owners, and the like have heavily relied on the Pantone libraries in Adobe Illustrator, InDesign, and Photoshop. But the romance is over. Later this year, these libraries will no longer be included in […]

Best Practices

How to pick and define that valuable brand color: a fundamental issue

02/07/2021

The company logo, the brand colors, it’s an important choice for every company. Global companies spend massive amounts of money on picking the ‘right’ color. However, there is a rather fundamental issue with choosing a […]

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Best Practices

Fine art photo prints: “sRGB offers the highest quality” – No, not really…

16/08/2020

I’m disappointed, frustrated. A few weeks ago, I ordered two large format prints (100 cm wide) of images from my photobook on the lockdown in Antwerp. Both had – of course – a large number […]

Best Practices

Designing black for food packaging (not all black is designed equal…)

27/10/2019

In a previous post, I already covered the fact that not all black is designed equal. ‘Black’ can be composed in different ways when going to print. And this is becoming very relevant when designing […]

Best Practices

Where ICC color management can (still) go wrong: the blue to purple conversion

15/02/2019

It has been an interesting week. Tuesday my newspaper had an article on the (in)famous Yves Klein Blue. But the printed color was purple… Later this week, I noticed some images with better conversions, but […]

Best Practices

Brand colors IRL: the Red Cross case

31/01/2019

At the end of the year, I receive lots of letters. From charities to be precise. And the one that stands out – from a color perspective – is the one from the Red Cross. […]

Best Practices

Brand colors IRL: creating better brand guides, as research shows most are flawed

16/01/2019

In case you wondered: I’m not the only one with a special interest for brand colors in real life. Recently I came across two research papers by Michael Abildgaard Pedersen from the Danish School of […]

Best Practices

Your Color Guide and You: first results

22/11/2018

In my previous article, I discussed the tolerances that the tools used in print quality control have. At least: in theory. To check this in practice, I launched a survey: ‘Your color guide and You’. […]

Best Practices

Brand color quality in print: the chain of tool tolerances

07/11/2018

Color is probably the main quality criterium when dealing with print. And lower deviations are better, leading to some people demanding, defending a delta E 2000 of 2 for brand colors. But this raises a […]

Best Practices

Your Pantone color guide and you: a new color research

26/10/2018

Would you like to be part of an interesting, crowdsourced color research? Then I have a few questions for you. I would like to get a better understanding of the use of Pantone guides. With […]

Best Practices

Real-life factors influencing color appearance in packaging

22/05/2018

The previous article about color memory started some discussion on LinkedIn, with a number of people strongly defending very tight tolerances. Packages should always look exactly the same, also with reorders, with e-commerce in mind. […]

Best Practices

You can’t correctly remember an iconic color, not even Coca-Cola red

18/04/2018

A few months ago, I published an article about color memory, including a short test. The test was to check whether you could remember an iconic color, Coca-Cola red, correctly. Although the number of respondents […]

Best Practices

Why invest in preprinted letterheads? Your brand image!

13/03/2018

With a color printer close to every desktop, the question arises: “Why should we spend all that money on preprinted letterheads if we can print the logo together with the rest of the letter?” Although […]

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Recent tweets by @insights4print

March 15, 2023
@prepressstress And in the PrintWeek article (https://t.co/I10zJKO4cx): "Our guide is 𝗮 𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝘁𝗼 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗰𝗼𝗹𝗼𝗿 𝘀𝗵𝗼𝘂𝗹𝗱 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 and the Pantone Master Digital Data is the true color."
Confusing, isn't it?
2
March 15, 2023
@prepressstress Tell me more!!!!
March 3, 2023
Once again, I have to agree... :-) https://t.co/Pr4K6Tf4TU
1

Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (17,107)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (11,100)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (9,152)
  • The Adobe–Pantone breakup: how brand owners, designers should deal with it (6,413)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (6,386)
  • Cleaning up your mailing list: a few tricks in Microsoft Excel (5,498)
  • Landa Nano Print Quality IRL: I’m not impressed (5,353)

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