QR codes are dead, just ask any marketer or technology watcher. However: I’ve scanned more QR codes the last 6 months than ever before. And some of them were really clever. And they made it easier for me to do business with companies. And that’s where the benefits of QR…
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There is only one first impression. As a company you want to be sure that you catch your potential customers attention during that first moment. But why, oh why, are vendors making really stupid mistakes when they launch new products, when they exhibit at trade show? Why, oh why do…
About 6 months ago, I wrote an article on the massive cyberattack of 21/10/2016 and the involvement of printers in this cyberattack, via hijacked ‘internet connected devices’. I elaborated on the risk of internet connected devices in another article, on security and the Internet of Things (IoT). Today I have…
A few weeks ago, I published a step-by-step tutorial how to connect print campaigns to digital, by using HTML redirects. But it seems there is a much faster and better way. And with a little extra effort, you can even get your print campaigns into Google Analytics! Yes, you read…
With screens all around us, some people also use them for color evaluation. But that’s not always a good idea: there are multiple factors that can influence the color that is displayed. Let’s look at the three main reasons why it can go wrong: the screen as such, the operating…
Do you remember the first inauguration of Barack Obama as president? It seems like ages ago, but I clearly remember one detail: Michelle Obama’s coat. And more specifically: the color of her coat. When watching the journal on TV I saw a dress that looked a kind of gold to…
When designing a brand logo, you want it to reflect the brand, its values. And you want it to reflect these values every time the brand logo is reproduced. So you think about form and color. And maybe, at the end, about printing that logo. Which is not ideal: you…
In preparation of a future article, I should explain you the basic of color management. Don’t run away! The concept of ‘ICC based color management’ is not that difficult. But too many people can not or will not explain it in easy terms. That’s what I would like to do…
Last week I saw an interesting graph by eMarketer.com, showing ‘Trusted Information Sources’. It clearly shows that people trust print ads (in newspapers/magazines) much more than digital ads (on websites): 54% vs 16%… So why are CMO’s still shifting the larger part of their (often limited) budget to digital? To…
Yesterday I got a direct mail piece from a travel agency. Or to be more correct: I got TWO direct mail pieces… Which doesn’t make a good impression. Why are they wasting my money – eventually I pay for these promotions, with my bookings – on two cards??? As you…