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Month: February 2025

Best Practices

Color communication: two decent Pantone alternatives (Swatchos, SMS)

27/02/2025
Printing in color, when looking at commercial printing, is these days highly standardized in CMYK, worldwide. And even packaging and labels are moving towards a fixed color set. However, there was a time when printing […]
Strategic Insights

Failing nozzles in inkjet: what is acceptable?

03/07/2025
With inkjet, there is always a risk of failing nozzles. But the big question is: what is acceptable? One of the readers of this blog recently contacted me. He had a print job that was […]

Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (19,562)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (12,065)
  • The Google 41 shades of blue test, valued at 200 Million US$ revenue increase, is fundamentally flawed (11,773)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (11,576)
  • Color communication: two decent Pantone alternatives (Swatchos, SMS) (9,490)

Tags

Behavioral Economics Brand Colors Color Basics Color Perception Innovation Landa Project BBCG The Power of Print

Recently Updated

Can I trust this Oreo?
(a print bubble story about framing, priming and no one caring enough to comment)

  • 28/02/2026

Do we still need press checks?

  • 15/02/2026

Amazon Go and its impact on smart packaging, on printed electronics

  • 03/02/2026

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