November 2022 - insights4print.ceo

Strategic Insights

Automatic ICC-based conversions don’t treat brand colors well… Go for GCR!

10/04/2023

Just before Project BBCG – A Better Brand Color Guide was launched, there were some interesting discussions on LinkedIn, with some people relying 100% on ICC color management, having absolute faith in ICC based color […]

Strategic Insights

“Can we integrate Project BBCG?” – You already have! And we can do even more

10/04/2023

Since the launch of Project BBCG, only three weeks ago, several vendors contacted me with the same question: “Can we integrate Project BBCG into our software products?” My standard answer used to be: “You already […]

Best Practices

Project BBCG: a Better Brand Color Guide

16/04/2023

Brand color guides are flawed, ambiguous, and incomplete; studies have shown that. But what are we going to do about that? Well, here is the answer: Project BBCG, a Better Brand Color Guide. With the […]

Month: April 2023

Automatic ICC-based conversions don’t treat brand colors well… Go for GCR!

“Can we integrate Project BBCG?” – You already have! And we can do even more

Project BBCG: a Better Brand Color Guide

Why are print buyers holding single-use print jobs to a higher standard than the reference they use?

We need a new metric:
the smallest actionable difference (SAD)
JND and JAD don’t cover consumer behavior in shops

Can I trust this Oreo?
(a print bubble story about framing, priming and no one caring enough to comment)

Why are print buyers holding single-use print jobs to a higher standard than the reference they use?

We need a new metric: the smallest actionable difference (SAD) JND and JAD don’t cover consumer behavior in shops

Can I trust this Oreo? (a print bubble story about framing, priming and no one caring enough to comment)

We need a new metric:
the smallest actionable difference (SAD)
JND and JAD don’t cover consumer behavior in shops

Can I trust this Oreo?
(a print bubble story about framing, priming and no one caring enough to comment)