Best Practices Archives - Page 3 of 3

How to get your print campaigns into Google Analytics

27/07/2019

A few weeks ago, I published a step-by-step tutorial how to connect print campaigns to digital, by using HTML redirects. But it seems there is a much faster and better way. And with a little […]

“That color was different on MY screen!” It’s complicated, but I’ll show you why

27/07/2019

With screens all around us, some people also use them for color evaluation. But that’s not always a good idea: there are multiple factors that can influence the color that is displayed. Let’s look at […]

Accurate color reproduction: the case of Michelle Obama’s colorshifting coat

27/07/2019

Do you remember the first inauguration of Barack Obama as president? It seems like ages ago, but I clearly remember one detail: Michelle Obama’s coat. And more specifically: the color of her coat. When watching […]

Best Practices

Brand colors and printing in CMYK: better safe than sorry

25/08/2025

When designing a brand logo, you want it to reflect the brand, its values. And you want it to reflect these values every time the brand logo is reproduced. So you think about form and […]

Color management, explained for designers and brand owners

27/07/2019

In preparation of a future article, I should explain you the basic of color management. Don’t run away! The concept of ‘ICC based color management’ is not that difficult. But too many people can not […]

Connecting print ads to digital: piece of cake – a step by step tutorial

27/07/2019

Last week I saw an interesting graph by eMarketer.com, showing ‘Trusted Information Sources’. It clearly shows that people trust print ads (in newspapers/magazines) much more than digital ads (on websites): 54% vs 16%… So why […]

First impressions matter: good data hygiene is key for direct mail, good print quality too

23/08/2020

Yesterday I got a direct mail piece from a travel agency. Or to be more correct: I got TWO direct mail pieces… Which doesn’t make a good impression. Why are they wasting my money – […]

Avoiding paper waste: printing company saves 357.000 €/y, with a 3.900 € investment…

23/08/2020

Sometimes it can be easy, you just have to find and use the right incentives. That’s what a printing company in France, named Quo Vadis, did. And now they are saving 357.000 euro per year on […]

Best Practices

How to get your print campaigns into Google Analytics

“That color was different on MY screen!” It’s complicated, but I’ll show you why

Accurate color reproduction: the case of Michelle Obama’s colorshifting coat

Brand colors and printing in CMYK: better safe than sorry

Color management, explained for designers and brand owners

Connecting print ads to digital: piece of cake – a step by step tutorial

First impressions matter: good data hygiene is key for direct mail, good print quality too

Avoiding paper waste: printing company saves 357.000 €/y, with a 3.900 € investment…

Print quality ain’t what it used to be…
(spoiler alert: it’s much better!)

Tolerances in brand color reproduction:
one size – fits all?
Why printing needs expectation management

Landa Digital Printing: The flight of Icarus