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Month: February 2017

Strategic Insights

How many options do you offer your customers? The need for context and reference

28/02/2017

Preparing an offer for a (potential) customer can be a hard job. Especially if it’s a complex print job. Calculating different possibilities is time consuming. So you might limit the offer to the one that […]

Best Practices

Accurate color reproduction: the case of Michelle Obama’s colorshifting coat

21/02/2017

Do you remember the first inauguration of Barack Obama as president? It seems like ages ago, but I clearly remember one detail: Michelle Obama’s coat. And more specifically: the color of her coat. When watching […]

Strategic Insights

Key concepts for technological innovations: The Gartner Hype Cycle, The Perfect Storm

14/02/2017

Last week I read an interesting article on the growing pains of industrial inkjet printing by Frazer Chesterman.  Typical Gartner Hype Cycle was my first thought. But it seems (too) many people do not know […]

Strategic Insights

Reality check on digital advertising vs print: trust and influence are much lower with digital

07/02/2017

It’s a fact: the internet, digital, social have grown significantly over the last years and are taking more and more of our time. Marketing money has followed that movement towards digital. But was that unconditional […]

Recent tweets by @insights4print

March 15, 2023
@prepressstress And in the PrintWeek article (https://t.co/I10zJKO4cx): "Our guide is 𝗮 𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝘁𝗼 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗰𝗼𝗹𝗼𝗿 𝘀𝗵𝗼𝘂𝗹𝗱 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 and the Pantone Master Digital Data is the true color."
Confusing, isn't it?
2
March 15, 2023
@prepressstress Tell me more!!!!
March 3, 2023
Once again, I have to agree... :-) https://t.co/Pr4K6Tf4TU
1

Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (17,107)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (11,100)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (9,152)
  • The Adobe–Pantone breakup: how brand owners, designers should deal with it (6,413)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (6,386)
  • Cleaning up your mailing list: a few tricks in Microsoft Excel (5,498)
  • Landa Nano Print Quality IRL: I’m not impressed (5,353)

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