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Month: January 2017

Best Practices

Brand colors and printing in CMYK: better safe than sorry

31/01/2017

When designing a brand logo, you want it to reflect the brand, its values. And you want it to reflect these values every time the brand logo is reproduced. So you think about form and […]

Strategic Insights

Internet of Things (IoT) will be secure, or it will break our technology dependent society – #InternetOfTroubles

24/01/2017

The Internet of Things (IoT) is gaining attention, especially now just after CES, the consumer electronics show. Internet connected devices were all over the place. And all kinds of studies show the growth potential. But […]

Strategic Insights

An Implosion of Trust – what companies can and should do

20/01/2017

It’s 2017 and especially today we are fully aware of the fact that the world has changed. Significantly. And it shows in the annual Edelman Trust Barometer. Trust has imploded, that’s the very short summary. […]

Best Practices

Color management, explained for designers and brand owners

17/01/2017

In preparation of a future article, I should explain you the basic of color management. Don’t run away! The concept of ‘ICC based color management’ is not that difficult. But too many people can not […]

Best Practices

Connecting print ads to digital: piece of cake – a step by step tutorial

10/01/2017

Last week I saw an interesting graph by eMarketer.com, showing ‘Trusted Information Sources’. It clearly shows that people trust print ads (in newspapers/magazines) much more than digital ads (on websites): 54% vs 16%… So why […]

Recent tweets by @insights4print

March 15, 2023
@prepressstress And in the PrintWeek article (https://t.co/I10zJKO4cx): "Our guide is 𝗮 𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝘁𝗼 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗰𝗼𝗹𝗼𝗿 𝘀𝗵𝗼𝘂𝗹𝗱 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 and the Pantone Master Digital Data is the true color."
Confusing, isn't it?
2
March 15, 2023
@prepressstress Tell me more!!!!
March 3, 2023
Once again, I have to agree... :-) https://t.co/Pr4K6Tf4TU
1

Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (17,107)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (11,100)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (9,152)
  • The Adobe–Pantone breakup: how brand owners, designers should deal with it (6,413)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (6,386)
  • Cleaning up your mailing list: a few tricks in Microsoft Excel (5,498)
  • Landa Nano Print Quality IRL: I’m not impressed (5,353)

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