January 2017 - insights4print.ceo

Best Practices

Brand colors and printing in CMYK: better safe than sorry

25/08/2025

When designing a brand logo, you want it to reflect the brand, its values. And you want it to reflect these values every time the brand logo is reproduced. So you think about form and […]

Internet of Things (IoT) will be secure, or it will break our technology dependent society – #InternetOfTroubles

20/09/2021

The Internet of Things (IoT) is gaining attention, especially now just after CES, the consumer electronics show. Internet connected devices were all over the place. And all kinds of studies show the growth potential. But […]

An Implosion of Trust – what companies can and should do

07/06/2017

It’s 2017 and especially today we are fully aware of the fact that the world has changed. Significantly. And it shows in the annual Edelman Trust Barometer. Trust has imploded, that’s the very short summary. […]

Color management, explained for designers and brand owners

27/07/2019

In preparation of a future article, I should explain you the basic of color management. Don’t run away! The concept of ‘ICC based color management’ is not that difficult. But too many people can not […]

Connecting print ads to digital: piece of cake – a step by step tutorial

27/07/2019

Last week I saw an interesting graph by eMarketer.com, showing ‘Trusted Information Sources’. It clearly shows that people trust print ads (in newspapers/magazines) much more than digital ads (on websites): 54% vs 16%… So why […]

Month: August 2025

Brand colors and printing in CMYK: better safe than sorry

Internet of Things (IoT) will be secure, or it will break our technology dependent society – #InternetOfTroubles

An Implosion of Trust – what companies can and should do

Color management, explained for designers and brand owners

Connecting print ads to digital: piece of cake – a step by step tutorial

Amazon Go and its impact on smart packaging, on printed electronics

It’s proven: color differences can confuse consumers!
Well… if the colors are some 50 dE00 apart…

How broken is color?