It’s annoying, really annoying. Especially when you are on the receiving side. And it’s definitely reflecting on the brand image of the sender: errors in mailing lists. And I know: I see them on a […]
Iconic brands come with an iconic brand color. A color we will never forget. Well, that’s the intention of the designer, of the company. But how good is your color memory? Can you accurately recall […]
Your logo, your brand colors are important to you, especially when you’re a designer or a marketer. You care about how it is being reproduced, whether it is on a website, on a printed piece […]
Designers know black. Especially when it comes to fashion. When looking at print, it might be a bit more complicated and sometimes strange things can happen to black, unintentionally. Last week I got two different […]
Probably you are not going to like this article, but you should read it anyway. Because the new privacy regulation (GDPR) will impact your business, if you are active in the EU. Especially from a […]
Last week John Seymour (aka ‘John The Math Guy’) published a very technical, but very good article on color differences and more precisely on 1,0 delta E and a ‘just noticeable difference’. An important topic […]
QR codes are dead, just ask any marketer or technology watcher. However: I’ve scanned more QR codes the last 6 months than ever before. And some of them were really clever. And they made it […]
There is only one first impression. As a company you want to be sure that you catch your potential customers attention during that first moment. But why, oh why, are vendors making really stupid mistakes […]
About 6 months ago, I wrote an article on the massive cyberattack of 21/10/2016 and the involvement of printers in this cyberattack, via hijacked ‘internet connected devices’. I elaborated on the risk of internet connected […]
A few weeks ago, I published a step-by-step tutorial how to connect print campaigns to digital, by using HTML redirects. But it seems there is a much faster and better way. And with a little […]
With screens all around us, some people also use them for color evaluation. But that’s not always a good idea: there are multiple factors that can influence the color that is displayed. Let’s look at […]
Do you remember the first inauguration of Barack Obama as president? It seems like ages ago, but I clearly remember one detail: Michelle Obama’s coat. And more specifically: the color of her coat. When watching […]
When designing a brand logo, you want it to reflect the brand, its values. And you want it to reflect these values every time the brand logo is reproduced. So you think about form and […]
In preparation of a future article, I should explain you the basic of color management. Don’t run away! The concept of ‘ICC based color management’ is not that difficult. But too many people can not […]
Last week I saw an interesting graph by eMarketer.com, showing ‘Trusted Information Sources’. It clearly shows that people trust print ads (in newspapers/magazines) much more than digital ads (on websites): 54% vs 16%… So why […]
(c) insights4print.ceo - 2016-2023