September 2017 - insights4print.ceo

Disruptive innovation: (when) does it pay off?

It’s a common theme in about every boardroom: the need to innovate. And not just a bit of sustaining innovation, no: the need for really disruptive innovation. Because that’s where the future is. Or at […]

GDPR: why should you care? The 20 million euro question…

Probably you are not going to like this article, but you should read it anyway. Because the new privacy regulation (GDPR) will impact your business, if you are active in the EU. Especially from a […]

A marketers cry for help?

Getting Media Right, that’s the title of a new report by Kantar Millward Brown. As usual, the report offers great insights. But even more: if you read between the lines, there is a cry for […]

Printing with inkjet? Drying might be crucial

If you have ever spilled your morning coffee on your newspaper, you know how paper reacts to liquids. The paper will swell, it will become wavy and even when ironing it, you can’t get the […]

X-Rite Color-Eye: color identification, not color measurement

Mid-Summer, while many were on vacation, X-Rite launched a new solution: the Color-Eye. “A unique solution that uses a smartphone and calibration card to help consumers shop for new items that accurately match or complement […]