What is the function, ‘the job to be done’ of packaging? Just think about that for a moment and you will see that packaging has multiple functions. And these functions, these jobs can vary, even […]
As a photographer, you usually want to capture a scene as accurately as possible. Especially when you are into product photography or art reproductions. But most camera sensors have some flaws and are therefor limited. […]
When looking at reports about where marketing is going, it’s very clear: mobile advertising is the rising star. But, let’s be honest, do you – as a consumer – like to get advertising on your […]
Iconic brands come with an iconic brand color. A color we will never forget. Well, that’s the intention of the designer, of the company. But how good is your color memory? Can you accurately recall […]
When looking at the latest developments in inkjet, it becomes clear that inkjet isn’t about jetting ink anymore. And it isn’t about small drops anymore. Inkjet is being used more and more to jet – […]
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