Best Practices
Brand colors IRL: the Red Cross case
At the end of the year, I receive lots of letters. From charities to be precise. And the one that stands out – from a color perspective – is the one from the Red Cross. […]
Month: July 2019
Best Practices
Brand colors IRL: creating better brand guides, as research shows most are flawed
In case you wondered: I’m not the only one with a special interest for brand colors in real life. Recently I came across two research papers by Michael Abildgaard Pedersen from the Danish School of […]