Strategic Insights

The Landa Promise: source material

The introduction of the video interview Morten from Inkish.tv had with me, contains some quotes and promises from Benny Landa. These are only a few quotes. In preparation of that interview with Morten, I dug […]

Strategic Insights

Selling print: show, don’t tell!

Selling print, it’s something special. I’ve seen all kinds of print salespeople, from printers who excelled at networking and sold their products this way, to the complete opposite: pure online sales. Whether the one or […]

Strategic Insights

Do we still need press checks?

It’s a controversial topic, but we need to address it. And now is the right time: do we still need visual, on-site press checks (press approvals)? Is it still necessary for a print buyer or […]