Missed sales and how innovation in print can offer a solution

It’s probably a big challenge for every company: missed sales. The million dollar question is how you can avoid missed sales. Well, here are two cases where innovation in print provided a solution. Nothing complicated, no high tech, just an easy answer to a real world problem. Case 1: the…



Can you name this color? And can you remember it correctly?

When you are designing a brand logo, you want to create a logo that can easily be remembered. When judging print, you want everything within tight tolerances, to preserve that unique brand color. But our color memory seems to think quite different about unique colors… Color is something very complex…






The Cloud is great, but you need a plan B

I love ‘the cloud’! It’s really great! But there is one thing you shouldn’t forget: you always need a plan B… When Office 365 became available, we switched our e-mail server off for eternity. A few years later, when both prices and maximum storage amounts became reasonable, we planned to…


What’s this all about?

The printing industry has changed significantly over the past few decades. And the change hasn’t stopped, there will be tough times ahead. I’ve been witnessing these changes from a front row seat, since 1988. Now that I have the time (and opportunity), I’ve decided to share my experiences from the…