Printing on a flat sheet of paper is easy. Printing on a different kind of flat substrate might already require more attention, e.g. special inks might be necessary. But when you are moving into direct container printing, you are in a completely different world. A world that isn’t flat: it…
In case you never bothered about prizes awarded to scientists, this time it is different. The Nobel Prize for Economy 2017 was awarded to one of the founding fathers of ‘behavioral economics’, the father of ‘nudging’. And this is something you should care about. Nudging is something really useful when…
Designers know black. Especially when it comes to fashion. When looking at print, it might be a bit more complicated and sometimes strange things can happen to black, unintentionally. Last week I got two different mail pieces that contained a ‘weird’ black. Let’s take a closer look at black and…
It’s a common theme in about every boardroom: the need to innovate. And not just a bit of sustaining innovation, no: the need for really disruptive innovation. Because that’s where the future is. Or at least that’s what we’ve been told when looking back and seeing disruptions from the past….
Probably you are not going to like this article, but you should read it anyway. Because the new privacy regulation (GDPR) will impact your business, if you are active in the EU. Especially from a marketing and personalization point of view – also think direct mail – the changes have…
Getting Media Right, that’s the title of a new report by Kantar Millward Brown. As usual, the report offers great insights. But even more: if you read between the lines, there is a cry for help from marketers. One that forward thinking printing companies should respond to… CONTENTS: Some insights…
If you have ever spilled your morning coffee on your newspaper, you know how paper reacts to liquids. The paper will swell, it will become wavy and even when ironing it, you can’t get the paper back in the original shape. So, what about printing with inkjet on paper? What…
Mid-Summer, while many were on vacation, X-Rite launched a new solution: the Color-Eye. “A unique solution that uses a smartphone and calibration card to help consumers shop for new items that accurately match or complement the color of items they have at home.” That calls for a closer look… CONTENTS:…
Last week John Seymour (aka ‘John The Math Guy’) published a very technical, but very good article on color differences and more precisely on 1,0 delta E and a ‘just noticeable difference’. An important topic in the printing industry. As usual, John’s article is very well documented. But when talking…
The new generation of ransomware that hit the world last week, is scary, very scary. It’s not about ransom anymore (if it ever was, btw), it’s about pure and evil disruption. Are you prepared for an attack that can disrupt your company? You should be. Any one of us could…
The first person who bought a fax machine was an idiot. That may sound a bit hard, but think about it: a fax machine is a communication device, which means you need both a sender and a receiver to be able to use it. Being the very first and only…
Over the past years, many printers shared they were looking into 3D printing. For two reasons: business was rather slow and all reports about 3D printing showed a gigantic new market at their fingertips. But be sure: making that move will not be easy. It is not because it’s called…
QR codes are dead, just ask any marketer or technology watcher. However: I’ve scanned more QR codes the last 6 months than ever before. And some of them were really clever. And they made it easier for me to do business with companies. And that’s where the benefits of QR…
Digital publications are a reality and every publisher should look into it. When starting the search for a digital publishing solution, it might be tempting to dive into the extensive lists of features and comparisons of different vendors. Did you know there is a much better way to start a…
There is only one first impression. As a company you want to be sure that you catch your potential customers attention during that first moment. But why, oh why, are vendors making really stupid mistakes when they launch new products, when they exhibit at trade show? Why, oh why do…