insights4print.ceo
  • Home
  • Strategic Insights
  • Best Practices
  • Product & Solutions Analysis
  • Contact

Month: July 2020

high quality photobook
Strategic Insights

Deep blues, with just 4 colors? Yes, it can be done!

05/07/2020

You may have read my previous article, on XCMYK and the business case: my ‘corona photobook’. Since the publication of that article, a lot has happened. And it’s an interesting story, and sometimes a sad […]

Recent tweets by @insights4print

January 26, 2023
@PrintChampion @EddyHagenVIGC Thanks for sharing Matthew!
But you used a very old twitter handle, the right one is @insights4print ;-)
January 20, 2023
@prepressstress You might want to send them the link to project BBCG, the tutorial will be very informative for them. :-)
https://t.co/gaiJlhB08t
January 18, 2023
@whattheythink And this eye-tracking reveals something interesting: the Total Fixation Duration, which is on average less than a second, for Coca-Cola even 0,1 sec! Which means its color is evaluated by a different part from our brain than during a press check. More: https://t.co/KLrQ5cDeyA

Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (16,945)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (11,015)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (8,963)
  • The Adobe–Pantone breakup: how brand owners, designers should deal with it (6,273)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (6,245)
  • Cleaning up your mailing list: a few tricks in Microsoft Excel (5,432)
  • Landa Nano Print Quality IRL: I’m not impressed (5,135)

(c) insights4print.ceo - 2016-2023

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT