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Strategic Insights

Opening an envelope feels like opening a present

16/02/2018 Eddy Hagen

Checking your (physical) mailbox and collecting, opening the mail pieces is packed with emotions, positive emotions. A recent study in France proves this, with the help of new technologies. And this emotion-packed experience is something […]

Strategic Insights

Blockchain and Printing, Publishing, Packaging

31/01/2018 Eddy Hagen

Blockchain, it’s probably going to be the most used buzzword in boardrooms this year. According to Gartner’s Hype Cycle, it has just passed the ‘peak of inflated expectations’. And that’s what we see: everyone is […]

Strategic Insights

A closer look into the mirror: expert myopia (the case for hiring an external consultant)

16/01/2018 Eddy Hagen

Last week I received an email regarding the Christmas card that we sent to our family and friends. And the question in that email is the perfect example why every business should consider hiring an […]

Strategic Insights

This will be the year of (fill in the buzzword)

11/01/2018 Eddy Hagen

A new year has begun. And every new year brings predictions like: “This year, we’ll definitely see the breakthrough of (fill in the buzzword)”, or “This will be the year of (fill in another hype)”. […]

Strategic Insights

Neurological research: print vs. digital

21/12/2017 Eddy Hagen

With the rise of digital information, digital communication, our way of reading, our way of consuming information has changed. And screens are not a 100% exact substitute for paper: our brain sees them differently. Let’s […]

Best Practices

Cleaning up your mailing list: a few tricks in Microsoft Excel

14/12/2017 Eddy Hagen

It’s annoying, really annoying. Especially when you are on the receiving side. And it’s definitely reflecting on the brand image of the sender: errors in mailing lists. And I know: I see them on a […]

Product & Solutions Analysis

XCMYK: regular CMYK gets a boost

06/12/2017 Eddy Hagen

Over the last few decades, print has seen a significant increase in quality. Just go to your bookshelf and take a look at an old book with color pictures to see it with your own […]

Strategic Insights

Packaging: how e-commerce influences the packaging JTBD, the design

30/11/2017 Eddy Hagen

What is the function, ‘the job to be done’ of packaging? Just think about that for a moment and you will see that packaging has multiple functions. And these functions, these jobs can vary, even […]

Product & Solutions Analysis

Accurate image capture: Sony’s pixel shifting multi-shot

20/11/2017 Eddy Hagen

As a photographer, you usually want to capture a scene as accurately as possible. Especially when you are into product photography or art reproductions. But most camera sensors have some flaws and are therefor limited. […]

Strategic Insights

Marketing: a disconnect between marketers and their customers, consumers?

14/11/2017 Eddy Hagen

When looking at reports about where marketing is going, it’s very clear: mobile advertising is the rising star. But, let’s be honest, do you – as a consumer – like to get advertising on your […]

Best Practices

How good is your color memory? Let’s do a short test!

07/11/2017 Eddy Hagen

Iconic brands come with an iconic brand color. A color we will never forget. Well, that’s the intention of the designer, of the company. But how good is your color memory? Can you accurately recall […]

Strategic Insights

Inkjet isn’t about jetting small drops of ink anymore

01/11/2017 Eddy Hagen

When looking at the latest developments in inkjet, it becomes clear that inkjet isn’t about jetting ink anymore. And it isn’t about small drops anymore. Inkjet is being used more and more to jet – […]

Best Practices

Brand colors: better safe than sorry (again)

18/10/2017 Eddy Hagen

Your logo, your brand colors are important to you, especially when you’re a designer or a marketer. You care about how it is being reproduced, whether it is on a website, on a printed piece […]

Strategic Insights

Direct Container Printing: a world that isn’t flat

16/10/2017 Eddy Hagen

Printing on a flat sheet of paper is easy. Printing on a different kind of flat substrate might already require more attention, e.g. special inks might be necessary. But when you are moving into direct […]

Strategic Insights

The 2017 Nobel Prize for Economy: why you should care

10/10/2017 Eddy Hagen

In case you never bothered about prizes awarded to scientists, this time it is different. The Nobel Prize for Economy 2017 was awarded to one of the founding fathers of ‘behavioral economics’, the father of […]

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Recent tweets by @insights4print

June 24, 2022
The cross-over, break point between offset and digital is a moving target. At Pacific Printing it's as low as 250 sheets... Thanks to a lot of automation on their offset presses.
#printing #digitalprinting https://t.co/9SG03zq6Jq
1
June 17, 2022
@whattheythink Aha! A disconnect between marketers and consumers. Who could have guessed? ;-)
4,5 years ago I spotted a report with a similar disconnect: https://t.co/lZJ83cOjwA #marketing doesn't seem to learn...
Nice report BTW!
June 15, 2022
insights4print Retweeted
Gapingvoid Culture Design Group@gapingvoid
We deliver a real, human, emotional, immersive connection to work, by designing a more meaningful culture. 305-431-1214
Total Tweets10.54K
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Following16.53K
@gapingvoid: People want to be persuaded, not pushed or pulled; led, not commanded. Don’t fall into this trap.

Be the sun, not the wind.

Read on...https://t.co/9h5Eft02Ur https://t.co/TFNDQHR95Y
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Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (16,443)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (10,867)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (8,464)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (5,824)
  • Cleaning up your mailing list: a few tricks in Microsoft Excel (5,187)
  • Landa Nano Print Quality IRL: I’m not impressed (4,460)
  • Color management, explained for designers and brand owners (3,520)

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