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Month: October 2025

Strategic Insights

The biggest print quality experiment ever?
Brand Colors IRL: the Oreo case

25/10/2025
It’s probably – or even better: certainly – not intentional, but Oreo is running the most extensive real-life study on print quality. Why, you might ask. Well: they changed their logo, including the logo color, […]
Strategic Insights

The truth about the Heinz ‘Label of Truth’

24/10/2024
The ‘Label of Truth’ from Heinz and Pantone is going around on LinkedIn again. With raving reviews. Everybody loves it! Genius! Except that it’s seriously flawed and, therefore, a big fail. Pantone should have known […]

Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (19,670)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (12,097)
  • The Google 41 shades of blue test, valued at 200 Million US$ revenue increase, is fundamentally flawed (12,031)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (11,648)
  • Color communication: two decent Pantone alternatives (Swatchos, SMS) (9,678)

Tags

Behavioral Economics Brand Colors Color Basics Color Perception Innovation Landa Project BBCG The Power of Print

Recently Updated

We need a new metric:
the smallest actionable difference (SAD)
JND and JAD don’t cover consumer behavior in shops

  • 14/03/2026

Can I trust this Oreo?
(a print bubble story about framing, priming and no one caring enough to comment)

  • 28/02/2026

Do we still need press checks?

  • 15/02/2026

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