October 2024 - insights4print.ceo

Strategic Insights

The biggest print quality experiment ever?
Brand Colors IRL: the Oreo case

25/10/2025

It’s probably – or even better: certainly – not intentional, but Oreo is running the most extensive real-life study on print quality. Why, you might ask. Well: they changed their logo, including the logo color, […]

The truth about the Heinz ‘Label of Truth’

24/10/2024

The ‘Label of Truth’ from Heinz and Pantone is going around on LinkedIn again. With raving reviews. Everybody loves it! Genius! Except that it’s seriously flawed and, therefore, a big fail. Pantone should have known […]

Month: October 2025

The biggest print quality experiment ever?
Brand Colors IRL: the Oreo case

The truth about the Heinz ‘Label of Truth’

Print quality ain’t what it used to be…
(spoiler alert: it’s much better!)

Tolerances in brand color reproduction:
one size – fits all?
Why printing needs expectation management

Landa Digital Printing: The flight of Icarus

Print quality ain’t what it used to be… (spoiler alert: it’s much better!)

Tolerances in brand color reproduction: one size – fits all? Why printing needs expectation management

Landa Digital Printing: The flight of Icarus

Print quality ain’t what it used to be…
(spoiler alert: it’s much better!)

Tolerances in brand color reproduction:
one size – fits all?
Why printing needs expectation management