Brand Colors Archives - insights4print.ceo

Strategic Insights

We need a new metric:
the smallest actionable difference (SAD)
JND and JAD don’t cover consumer behavior in shops

07/07/2025

‘JND’, the ‘just-noticeable (color) difference’, is a core concept in color science. Next to that one, there is also ‘JAD’: the ‘just-acceptable (color) difference’. But these are not sufficient, if you ask me. That’s why […]

Strategic Insights

A lawsuit printers should keep track of: Mondelez vs Aldi

04/07/2025

Over the past few weeks, several of my LinkedIn contacts have published posts about the Mondelez vs. Aldi lawsuit. In case you missed it, Mondelez has accused Aldi of deliberately using packaging that is very […]

Strategic Insights

The biggest print quality experiment ever?
And nothing happened???

07/07/2025

Do you remember my article from last fall about the redesign of the Oreo logo, which featured a 10+ dE00 difference between the old and new versions? Both being used jointly on the shelves? Ah! […]

Strategic Insights

The wisdom of the crowd has spoken, again!
Confirming first test: myth busted

28/06/2025

Did I already mention that I love LinkedIn? Not just to keep in touch with people I know, but also to find and share interesting information. Plus, it’s also an excellent place for me to […]

Strategic Insights

The Impact of Color on Brand Recognition:
Re-evaluating the 80% Claim
A guest post, by Google Gemini Deep Research AI

04/05/2025

Insights4print.ceo is my personal blog. But for once, I had to accept a guest article… Earlier this week, I read a newspaper article about the ‘deep research’ options that several AI tools now offer. And […]

Strategic Insights

And no one called it a brand’s worst nightmare…
(11 dE00 between adjacent packages)

04/05/2025

I love LinkedIn. It’s a place to keep in contact with old friends and meet new friends. It’s a place where much technological, business, and scientific information is shared. And it’s a great place to […]

Strategic Insights

Is inline print quality control: a blessing?
Or is it a curse…

04/05/2025

When I first posted the measurements from my previous post on LinkedIn, I pointed out the fact that brand colors are only measured in the control strip. Which doesn’t give any guarantee that the rest […]

Strategic Insights

Is print quality control Russian roulette?

04/05/2025

There are certainly people who are inclined to say that I need to get a life: as a kind of distraction, I recently put my spectrophotometer on different spots of one single package. Who would […]

Strategic Insights

The biggest print quality experiment ever?
Brand Colors IRL: the Oreo case

07/06/2025

It’s probably – or even better: certainly – not intentional, but Oreo is running the most extensive real-life study on print quality. Why, you might ask. Well: they changed their logo, including the logo color, […]

Strategic Insights

The wisdom of the crowd has spoken!
The 2dE00 myth busted

07/07/2025

While walking through the aisles in a supermarket recently, I noticed these nice Bahlsen packages, four different types of products/designs nicely aligned in a row. And I wondered how close the Bahlsen blue would be, […]

Best Practices

Monitors: is sRGB still standard?

26/05/2024

Last year, I got a new monitor at work, a 4K monitor, nice! My regular job (the one that pays the bills) is not in the printing industry, so ‘color’ is not at the top […]

Best Practices

Sharing your brand color guide publicly:
worst or best practice?

21/12/2023

Brands are proud of their brand logo and their brand colors. They spend a lot of time and money to get that perfect logo. And a lot of time is spent on creating a brand […]

Best Practices

A crucial new job profile:
The CxC (Color eXchange Coordinator)

10/01/2025

Initially, I had planned to write an article about two issues I spotted in Black Friday publicity folders I received last week. Two issues that could have easily been prevented with a little bit […]

Strategic Insights

ECG: brand owners want it!

05/11/2023

As I showed in the previous article, ECG printing (expanded or extended color gamut) is feasible from a technological point of view. Even more: it has lots of benefits. And guess what: most brand […]

Strategic Insights

ECG Printing: The Perfect Storm is near

09/05/2025

When looking at packaging printing, ECG (expanded or extended gamut printing) is hot. Many people are talking about it, and the promises seem convincing: you can simulate much more brand colors with a set of […]

Brand Colors

We need a new metric:
the smallest actionable difference (SAD)
JND and JAD don’t cover consumer behavior in shops

A lawsuit printers should keep track of: Mondelez vs Aldi

The biggest print quality experiment ever?
And nothing happened???

The wisdom of the crowd has spoken, again!
Confirming first test: myth busted

The Impact of Color on Brand Recognition:
Re-evaluating the 80% Claim
A guest post, by Google Gemini Deep Research AI

And no one called it a brand’s worst nightmare…
(11 dE00 between adjacent packages)

Is inline print quality control: a blessing?
Or is it a curse…

Is print quality control Russian roulette?

The biggest print quality experiment ever?
Brand Colors IRL: the Oreo case

The wisdom of the crowd has spoken!
The 2dE00 myth busted

Monitors: is sRGB still standard?

Sharing your brand color guide publicly:
worst or best practice?

A crucial new job profile:
The CxC (Color eXchange Coordinator)

ECG: brand owners want it!

ECG Printing: The Perfect Storm is near

The Landa Promise: source material

Landa Digital Printing – a textbook example of ‘sunk cost fallacy’?

drupa 2020: what you will see in Düsseldorf