Brand Colors Archives - insights4print.ceo

Strategic Insights

The biggest print quality experiment ever?
Brand Colors IRL: the Oreo case

19/10/2024

It’s probably – or even better: certainly – not intentional, but Oreo is running the most extensive real-life study on print quality. Why, you might ask. Well: they changed their logo, including the logo color, […]

Strategic Insights

The wisdom of the crowd has spoken!
The 2dE00 myth busted

21/09/2024

While walking through the aisles in a supermarket recently, I noticed these nice Bahlsen packages, four different types of products/designs nicely aligned in a row. And I wondered how close the Bahlsen blue would be, […]

Best Practices

Monitors: is sRGB still standard?

03/04/2024

Last year, I got a new monitor at work, a 4K monitor, nice! My regular job (the one that pays the bills) is not in the printing industry, so ‘color’ is not at the top […]

Best Practices

Sharing your brand color guide publicly:
worst or best practice?

20/12/2023

Brands are proud of their brand logo and their brand colors. They spend a lot of time and money to get that perfect logo. And a lot of time is spent on creating a brand […]

Best Practices

A crucial new job profile:
The CxC (Color eXchange Coordinator)

03/12/2023

Initially, I had planned to write an article about two issues I spotted in Black Friday publicity folders I received last week. Two issues that could have easily been prevented with a little bit […]

Strategic Insights

ECG: brand owners want it!

14/10/2023

As I showed in the previous article, ECG printing (expanded or extended color gamut) is feasible from a technological point of view. Even more: it has lots of benefits. And guess what: most brand […]

Strategic Insights

ECG Printing: The Perfect Storm is near

26/08/2023

When looking at packaging printing, ECG (expanded or extended gamut printing) is hot. Many people are talking about it, and the promises seem convincing: you can simulate much more brand colors with a set of […]

Strategic Insights

The color deviation nobody is talking about…

24/06/2023

Brand owners demand lower color deviations, with myths and unproven claims being their main argument. Recently I heard that 1,5 dE00 should be the norm, which is not necessary, in my opinion. A box of […]

Best Practices

How long should a visual press check take?
(a few seconds vs. as long as it takes)

17/06/2023

Earlier this year, I published an article with studies showing how long consumers interact with a package while shopping. On average, the ‘Total Fixation Duration’ was less than a second. Coca-Cola cans? One-tenth of a […]

Strategic Insights

Not all CxF is created equal:
it comes in several flavors

27/05/2023

When talking about brand colors, and brand color reproduction, many people are looking at CxF as the way to go. It is also one of the directions Project BBCG shows for sharing brand color specifications. […]

Strategic Insights

“Project BBCG is good, but only for tech-savvy designers” – Au contraire, my friends! Plus: opportunities for printers, prepress houses

22/04/2023

In a recent discussion on LinkedIn, someone said that Project BBCG is a good system, but only for tech-savvy designers. While I agree with the first part, I strongly disagree with the second: it’s even […]

Strategic Insights

How broken is color?

08/04/2023

You may have seen some posts on LinkedIn about the latest Pantone guides, about issues with those guides. Many people shared pictures of differences between old and new guides, we discovered homeopathic-level ink formulations (which […]

Strategic Insights

Pantone’s homeopathic level ink formulations

12/02/2023

The new Pantone guides have arrived! Designers probably celebrated this – additional colors to choose from!!! – but in the printing industry, the reactions were a little bit different. In just a few days, there […]

Strategic Insights

How our brain perceives, evaluates color: system 1 vs. system 2 (dual process theory)

13/01/2023

The best book I’ve ever read, which I recommend to everybody, is ‘Thinking, Fast and Slow’. A book on behavioral economics, by professor and Nobel prize winner Daniel Kahneman. And contrary to what you might […]

Strategic Insights

The real world isn’t flat! And how this influences color…

07/01/2023

The world isn’t flat! I know, it may sound silly, but bear with me for a minute, and you will see it might not be that silly… The complete quality process in the printing industry […]