Brand colors are extremely important for companies. They represent the companies identity. Faithful reproduction is mandatory. However, there is more to it than most people are aware off…

How our brain perceives, evaluates color: system 1 vs. system 2 (dual process theory)
The best book I’ve ever read, which I recommend to everybody, is ‘Thinking, Fast and Slow’. A book on behavioral economics, by professor and Nobel prize winner Daniel Kahneman. And contrary to what you might […]