Brand Colors Archives - insights4print.ceo

Strategic Insights

How our brain perceives, evaluates color: system 1 vs. system 2 (dual process theory)

13/01/2023

The best book I’ve ever read, which I recommend to everybody, is ‘Thinking, Fast and Slow’. A book on behavioral economics, by professor and Nobel prize winner Daniel Kahneman. And contrary to what you might […]

Strategic Insights

The real world isn’t flat! And how this influences color…

07/01/2023

The world isn’t flat! I know, it may sound silly, but bear with me for a minute, and you will see it might not be that silly… The complete quality process in the printing industry […]

Strategic Insights

Automatic ICC-based conversions don’t treat brand colors well… Go for GCR!

27/11/2022

Just before Project BBCG – A Better Brand Color Guide was launched, there were some interesting discussions on LinkedIn, with some people relying 100% on ICC color management, having absolute faith in ICC based color […]

Strategic Insights

“Can we integrate Project BBCG?” – You already have! And we can do even more

21/11/2022

Since the launch of Project BBCG, only three weeks ago, several vendors contacted me with the same question: “Can we integrate Project BBCG into our software products?” My standard answer used to be: “You already […]

Best Practices

Project BBCG: a Better Brand Color Guide

03/11/2022

Brand color guides are flawed, ambiguous, and incomplete; studies have shown that. But what are we going to do about that? Well, here is the answer: Project BBCG, a Better Brand Color Guide. With the […]

Strategic Insights

When will new standards become mainstream?

18/09/2022

JPEG was released 30 years ago. Although we have seen many competitors that were either more efficient or offered higher quality, or both, JPEG is still the dominant file format for pictures. One could wonder […]

Best Practices

Color communication: two decent Pantone alternatives (Swatchos, SMS)

26/08/2022

Printing in color, when looking at commercial printing, is these days highly standardized in CMYK, worldwide. And even packaging and labels are moving towards a fixed color set. However, there was a time when printing […]

Strategic Insights

399 iconic color memory tests: some interesting conclusions

03/07/2022

Since I launched the ‘iconic color memory test’ on this blog, over 4,5 years ago, 399 people have participated in the test. The main conclusion: there is no agreement on what the right Coca-Cola red, […]

Strategic Insights

Do we still need press checks?

25/03/2022

It’s a controversial topic, but we need to address it. And now is the right time: do we still need visual, on-site press checks (press approvals)? Is it still necessary for a print buyer or […]

Strategic Insights

Taking brand colors seriously? Time to embrace CxF and Adobe Swatch Exchange (ASE)!

04/03/2022

I hit a nerve with my article on the Adobe-Pantone breakup and how brand owners and designers should deal with it. And most reactions were very positive, acknowledging that NOW is the right time to […]

Best Practices

The Adobe–Pantone breakup: how brand owners, designers should deal with it

11/01/2022

Designers, brand owners, and the like have heavily relied on the Pantone libraries in Adobe Illustrator, InDesign, and Photoshop. But the romance is over. Later this year, these libraries will no longer be included in […]

Product & Solutions Analysis

Is Pantone selling illusions? And making the life of printers miserable by doing so?

26/08/2021

Pantone has launched a new color guide with even more colors than before, but only in CMYK, the Pantone CMYK Guide. Their information states that many of these colors are kind of ‘in between’ the […]

Best Practices

How to pick and define that valuable brand color: a fundamental issue

02/07/2021

The company logo, the brand colors, it’s an important choice for every company. Global companies spend massive amounts of money on picking the ‘right’ color. However, there is a rather fundamental issue with choosing a […]

Strategic Insights

Selective attention and how it might affect packaging printing

16/02/2020

Did you ever hear about the concepts of ‘selective attention’ and ‘change blindness’? These are something weird, fascinating, intriguing. And above all: very real. And it probably influences how consumers behave in a shopping environment. […]

Strategic Insights

Recognizing brand logos: shape over color

19/01/2020

What is the decisive element that makes you recognize a brand? Many in the printing industry will say color. But I would like to differ: it’s shape, over color. A small test I did shows […]