insights4print.ceo
  • Home
  • Strategic Insights
  • Best Practices
  • Product & Solutions Analysis
  • Contact

Brand Colors

Brand colors are extremely important for companies. They represent the companies identity. Faithful reproduction is mandatory. However, there is more to it than most people are aware off… 

Strategic Insights

Do we still need press checks?

25/03/2022 Eddy Hagen

It’s a controversial topic, but we need to address it. And now is the right time: do we still need visual, on-site press checks (press approvals)? Is it still necessary for a print buyer or […]

Strategic Insights

Taking brand colors seriously? Time to embrace CxF and Adobe Swatch Exchange (ASE)!

04/03/2022 Eddy Hagen

I hit a nerve with my article on the Adobe-Pantone breakup and how brand owners and designers should deal with it. And most reactions were very positive, acknowledging that NOW is the right time to […]

Best Practices

The Adobe–Pantone breakup: how brand owners, designers should deal with it

11/01/2022 Eddy Hagen

Designers, brand owners, and the like have heavily relied on the Pantone libraries in Adobe Illustrator, InDesign, and Photoshop. But the romance is over. Later this year, these libraries will no longer be included in […]

Title
Product & Solutions Analysis

Is Pantone selling illusions? And making the life of printers miserable by doing so?

26/08/2021 Eddy Hagen

Pantone has launched a new color guide with even more colors than before, but only in CMYK, the Pantone CMYK Guide. Their information states that many of these colors are kind of ‘in between’ the […]

Best Practices

How to pick and define that valuable brand color: a fundamental issue

02/07/2021 Eddy Hagen

The company logo, the brand colors, it’s an important choice for every company. Global companies spend massive amounts of money on picking the ‘right’ color. However, there is a rather fundamental issue with choosing a […]

Strategic Insights

Selective attention and how it might affect packaging printing

16/02/2020 Eddy Hagen

Did you ever hear about the concepts of ‘selective attention’ and ‘change blindness’? These are something weird, fascinating, intriguing. And above all: very real. And it probably influences how consumers behave in a shopping environment. […]

Strategic Insights

Recognizing brand logos: shape over color

19/01/2020 Eddy Hagen

What is the decisive element that makes you recognize a brand? Many in the printing industry will say color. But I would like to differ: it’s shape, over color. A small test I did shows […]

Strategic Insights

Brand colors IRL: The Kellogg’s Case (III)

08/12/2019 Eddy Hagen

Kellogg’s red has had my attention for almost two decades. I have used examples of Special K boxes in seminars for a very long time. But I have also made pictures during that period and […]

Strategic Insights

Brand colors IRL: the Coca-Cola case

01/09/2019 Eddy Hagen

After having seen how my color memory messed up with a package of Kellogg’s, I thought that it happened again when the cans of Coca-Cola seemed much lighter and a bit more yellowish than usual. […]

Strategic Insights

Are professionals better at judging color? (you might not like the answer…)

11/08/2019 Eddy Hagen

Are professionals better at judging color? Your immediate response will probably be: “Of course, they’re professionals!” It would seem no more than logical. But based on some tests, the answer might not be that straight […]

Strategic Insights

Brand colors IRL: The Kellogg’s Case (II)

28/07/2019 Eddy Hagen

When I went shopping some time ago, I noticed that a box of Kellogg’s Special K Fruits looked very different to me. The red in the logo looked much lighter than usual. So – contrary […]

Strategic Insights

Brand colors IRL: the Kelloggs’ case (I)

31/05/2019 Eddy Hagen

Kellogg’s is launching new packaging for several of its products. Well, at least in my country. With both old and new types of packaging next to each other on the shelves, it’s an interesting topic […]

Strategic Insights

New survey: the influence of color deviations, damaged packages on shopping behavior and brand loyalty

13/03/2019 Eddy Hagen

The package of a product is important: it not only ships and protects products, it also conveys the identity of a brand. Brands are very proud of their unique brand image, they demand no less […]

Strategic Insights

“Color increases brand recognition by 80%”: the real contents of the Loyola study revealed

27/02/2019 Eddy Hagen

“Color increases brand recognition by 80%”, it’s a quote that is often used in the printing industry, e.g. to demand super tight tolerances in print production. I went on a search to find the original […]

Best Practices

Brand colors IRL: the Red Cross case

31/01/2019 Eddy Hagen

At the end of the year, I receive lots of letters. From charities to be precise. And the one that stands out – from a color perspective – is the one from the Red Cross. […]

Posts navigation

1 2 »

Recent tweets by @insights4print

May 11, 2022
@prepressstress Good point. You could ask (demand) a calibration report. E.g. with UGRA CertifyDisplay tool: https://t.co/wNndRc3mjv or the free DisplayCAL (https://t.co/on53KKe99j).
Maybe add this to customer instructions/contracts: color complaints only valid when calibration report provided?
1
May 11, 2022
Wow! Another #print world record! This time 444.444 sheets *in 24 hours*: https://t.co/sFr53TR2We
To put this in perspective: the other recent world record was from a Landa S10P, doing 1,33 million prints *in one month*.
May 10, 2022
@prepressstress A press ready PDF (so including the right profiles), shown on a calibrated screen.
1

Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (16,368)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (10,842)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (8,367)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (5,750)
  • Cleaning up your mailing list: a few tricks in Microsoft Excel (5,144)
  • Landa Nano Print Quality IRL: I’m not impressed (4,353)
  • Color management, explained for designers and brand owners (3,474)

(c) insights4print.ceo - 2016-2022

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT