Brand colors are extremely important for companies. They represent the companies identity. Faithful reproduction is mandatory. However, there is more to it than most people are aware off…

Strategic Insights
We need a new metric:
the smallest actionable difference (SAD)
JND and JAD don’t cover consumer behavior in shops
‘JND’, the ‘just-noticeable (color) difference’, is a core concept in color science. Next to that one, there is also ‘JAD’: the ‘just-acceptable (color) difference’. But these are not sufficient, if you ask me. That’s why […]