Brand Colors Archives - insights4print.ceo

Strategic Insights

Can I trust this Oreo?
(a print bubble story about framing, priming and no one caring enough to comment)

28/02/2026

Last week, I used LinkedIn for another experiment, seeking the wisdom of the crowd. And as it can happen, it went quite differently from what I intended, even though the setup seemed quite simple to […]

Strategic Insights

It’s proven: color differences can confuse consumers!
Well… if the colors are some 50 dE00 apart…

01/02/2026

If you are a regular reader of my blog or my LinkedIn posts, you’ll probably know I have been questioning the claim that color differences confuse consumers and negatively impact sales. And guess what: I […]

Strategic Insights

Tolerances in brand color reproduction:
one size – fits all?
Why printing needs expectation management

13/12/2025

When talking about tolerances for the reproduction of brand colors in print, you often hear just one number. Whether it’s 2, 3, or 4 dE00, it’s just one number. And we have to ask ourselves: […]

Strategic Insights

Probabilities and priors
How a maths theorem defines brand and product recognition

16/08/2025

While on vacation, I finished reading the book ‘Everything Is Predictable – How Bayes’ Remarkable Theorem Explains the World’ by Tom Chivers. And yes, you may question my choices of books, but I have to […]

Strategic Insights

We need a new metric:
the smallest actionable difference (SAD)
JND and JAD don’t cover consumer behavior in shops

14/03/2026

‘JND’, the ‘just-noticeable (color) difference’, is a core concept in color science. Next to that one, there is also ‘JAD’: the ‘just-acceptable (color) difference’. But these are not sufficient, if you ask me. That’s why […]

Strategic Insights

A lawsuit printers should keep track of: Mondelez vs Aldi

13/08/2025

Over the past few weeks, several of my LinkedIn contacts have published posts about the Mondelez vs. Aldi lawsuit. In case you missed it, Mondelez has accused Aldi of deliberately using packaging that is very […]

Strategic Insights

The biggest print quality experiment ever?
And nothing happened???

07/07/2025

Do you remember my article from last fall about the redesign of the Oreo logo, which featured a 10+ dE00 difference between the old and new versions? Both being used jointly on the shelves? Ah! […]

Strategic Insights

The wisdom of the crowd has spoken, again!
Confirming first test: myth busted

28/06/2025

Did I already mention that I love LinkedIn? Not just to keep in touch with people I know, but also to find and share interesting information. Plus, it’s also an excellent place for me to […]

Strategic Insights

The Impact of Color on Brand Recognition:
Re-evaluating the 80% Claim
A guest post, by Google Gemini Deep Research AI

04/05/2025

Insights4print.ceo is my personal blog. But for once, I had to accept a guest article… Earlier this week, I read a newspaper article about the ‘deep research’ options that several AI tools now offer. And […]

Strategic Insights

And no one called it a brand’s worst nightmare…
(11 dE00 between adjacent packages)

04/05/2025

I love LinkedIn. It’s a place to keep in contact with old friends and meet new friends. It’s a place where much technological, business, and scientific information is shared. And it’s a great place to […]

Strategic Insights

Is inline print quality control: a blessing?
Or is it a curse…

04/05/2025

When I first posted the measurements from my previous post on LinkedIn, I pointed out the fact that brand colors are only measured in the control strip. Which doesn’t give any guarantee that the rest […]

Strategic Insights

Is print quality control Russian roulette?

04/05/2025

There are certainly people who are inclined to say that I need to get a life: as a kind of distraction, I recently put my spectrophotometer on different spots of one single package. Who would […]

Strategic Insights

The biggest print quality experiment ever?
Brand Colors IRL: the Oreo case

25/10/2025

It’s probably – or even better: certainly – not intentional, but Oreo is running the most extensive real-life study on print quality. Why, you might ask. Well: they changed their logo, including the logo color, […]

Strategic Insights

The wisdom of the crowd has spoken!
The 2dE00 myth busted

07/07/2025

While walking through the aisles in a supermarket recently, I noticed these nice Bahlsen packages, four different types of products/designs nicely aligned in a row. And I wondered how close the Bahlsen blue would be, […]

Best Practices

Monitors: is sRGB still standard?

26/05/2024

Last year, I got a new monitor at work, a 4K monitor, nice! My regular job (the one that pays the bills) is not in the printing industry, so ‘color’ is not at the top […]