Strategic Insights
Innovation begins with… (no, not with an idea, nor with an invention)
Where does innovation start? You can find all kinds of complicate theories on that, but it is simple: innovation starts with observation.
Month: September 2019
Strategic Insights
Brand colors IRL: the Coca-Cola case
After having seen how my color memory messed up with a package of Kellogg’s, I thought that it happened again when the cans of Coca-Cola seemed much lighter and a bit more yellowish than usual. […]