It has been an interesting week. Tuesday my newspaper had an article on the (in)famous Yves Klein Blue. But the printed color was purple… Later this week, I noticed some images with better conversions, but with others, it was the same issue again. When it comes to converting blue from…
In case you wondered: I’m not the only one with a special interest for brand colors in real life. Recently I came across two research papers by Michael Abildgaard Pedersen from the Danish School of Media and Journalism, examining both brand colors / brand guides (300+ / 156) and print…
Color is probably the main quality criterium when dealing with print. And lower deviations are better, leading to some people demanding, defending a delta E 2000 of 2 for brand colors. But this raises a few questions, among which what the reference is and how reliable that reference is. And…
Your logo, your brand colors are important to you, especially when you’re a designer or a marketer. You care about how it is being reproduced, whether it is on a website, on a printed piece of paper, or any other kind of reproduction. And you should take all those kinds…
Designers know black. Especially when it comes to fashion. When looking at print, it might be a bit more complicated and sometimes strange things can happen to black, unintentionally. Last week I got two different mail pieces that contained a ‘weird’ black. Let’s take a closer look at black and…
With screens all around us, some people also use them for color evaluation. But that’s not always a good idea: there are multiple factors that can influence the color that is displayed. Let’s look at the three main reasons why it can go wrong: the screen as such, the operating…
Do you remember the first inauguration of Barack Obama as president? It seems like ages ago, but I clearly remember one detail: Michelle Obama’s coat. And more specifically: the color of her coat. When watching the journal on TV I saw a dress that looked a kind of gold to…
When designing a brand logo, you want it to reflect the brand, its values. And you want it to reflect these values every time the brand logo is reproduced. So you think about form and color. And maybe, at the end, about printing that logo. Which is not ideal: you…
In preparation of a future article, I should explain you the basic of color management. Don’t run away! The concept of ‘ICC based color management’ is not that difficult. But too many people can not or will not explain it in easy terms. That’s what I would like to do…