Color and reproduction of colors isn’t an easy subject. But often experts make it more complex than needed. In these articles about color basics, I’ll explain basic concepts in a way that most, if not all, people should be able to understand it.

The Google 41 shades of blue test, valued at 200 Million US$ revenue increase, is fundamentally flawed
The recent Color 22 conference had an interesting speaker: dr. Terry Wu, about neuromarketing. My LinkedIn feed was full of it! And neuromarketing is an exciting topic. E.g. emotions can influence our perceptions. Knowing you […]