Color and reproduction of colors isn’t an easy subject. But often experts make it more complex than needed. In these articles about color basics, I’ll explain basic concepts in a way that most, if not all, people should be able to understand it.

Best Practices
Brand colors and printing in CMYK: better safe than sorry
When designing a brand logo, you want it to reflect the brand, its values. And you want it to reflect these values every time the brand logo is reproduced. So you think about form and […]