Strategic Insights


Door-to-door publicity folders: 92% opening rate…

What do you do with the pile of publicity folders that you get every week? Chances are that you will take a look at them. That’s at least the conclusion of a study in Belgium: 92% of the people receiving publicity folders in their mailbox will read them. A 92%…


It happened: massive, worldwide ransomware cyberattack

About five months ago, I published a blog post titled “Your resolution for 2017: protecting your company against ransomware”. Unfortunately yesterday the nightmare came true: a massive cyberattack affecting over 100 000 computers, and counting, in at least 99 countries. And this within the first 24 hours. In the UK, at…


Where are the time/temperature indicators on my frozen pizza? The L-word that freezes innovation…

They were supposed to revolutionize the frozen food chain: time/temperature indicators. Every frozen pizza box would get one, according to many specialists and analysts. But it didn’t happen. Why? For an unforeseen factor that can restrict great ideas: the L-word that has the power to freeze innovation. CONTENTS: Time/temperature indicators?…


Short term vs long term strategy: which one pays off?

Earlier this year McKinsey Global Institute (MGI) published a ‘discussion paper’ on the economic impact of ‘short-termism’ and therefor also the difference between short-termism and long-termism. A study that provides some interesting insights… CONTENTS: ‘Corporate Horizon Index’ | The findings | The right metrics? | Why do we buy shares? A…




Job interviews: the shortest intelligence test ever

When you are hiring new people, you want to select the best available. There are all kinds of tests and services that can screen people. But if you want a really short IQ test, here is one. CONTENTS: The test | Why is this important? | PS Read the lines below…


Smart medical packaging: high tech vs low tech

When you hear ‘smart packaging’, what kind of technology comes to your mind? Probably you think about something high tech, with integrated (printed) electronics and wireless communications. And smart packaging can be like that. But it doesn’t have to be: it can also be very low tech… CONTENTS: The high tech…






An Implosion of Trust – what companies can and should do

It’s 2017 and especially today we are fully aware of the fact that the world has changed. Significantly. And it shows in the annual Edelman Trust Barometer. Trust has imploded, that’s the very short summary. But the Trust Barometer also has advice how to change the world for the better….


Your resolution for 2017: protecting your company against ransomware

The year 2016 has come to an end, you are probably looking into 2017 and making new year’s resolutions. Here is a nice one: protecting your company against ransomware, the latest cybersecurity threat. One with a perfect business model. One that is spreading like the flue. CONTENTS: Why worry? |…