Strategic Insights Archives - Page 2 of 8

Strategic Insights

The biggest print quality experiment ever?
And nothing happened???

Do you remember my article from last fall about the redesign of the Oreo logo, which featured a 10+ dE00 difference between the old and new versions? Both being used jointly on the shelves? Ah! […]

Strategic Insights

The wisdom of the crowd has spoken, again!
Confirming first test: myth busted

Did I already mention that I love LinkedIn? Not just to keep in touch with people I know, but also to find and share interesting information. Plus, it’s also an excellent place for me to […]

The web embraces OKLch (OKLab),
when will print follow?
A better way to describe color

Science evolves, based on experiences, experiments, and new insights. And that includes color science. Although the use of CIELab color description is fundamental to current color specification and reproduction, CIELab is ‘icky’, as John – […]

Strategic Insights

The Impact of Color on Brand Recognition:
Re-evaluating the 80% Claim
A guest post, by Google Gemini Deep Research AI

Insights4print.ceo is my personal blog. But for once, I had to accept a guest article… Earlier this week, I read a newspaper article about the ‘deep research’ options that several AI tools now offer. And […]

Strategic Insights

And no one called it a brand’s worst nightmare…
(11 dE00 between adjacent packages)

I love LinkedIn. It’s a place to keep in contact with old friends and meet new friends. It’s a place where much technological, business, and scientific information is shared. And it’s a great place to […]

Strategic Insights

Is inline print quality control: a blessing?
Or is it a curse…

When I first posted the measurements from my previous post on LinkedIn, I pointed out the fact that brand colors are only measured in the control strip. Which doesn’t give any guarantee that the rest […]

Strategic Insights

Is print quality control Russian roulette?

There are certainly people who are inclined to say that I need to get a life: as a kind of distraction, I recently put my spectrophotometer on different spots of one single package. Who would […]

Strategic Insights

The biggest print quality experiment ever?
Brand Colors IRL: the Oreo case

It’s probably – or even better: certainly – not intentional, but Oreo is running the most extensive real-life study on print quality. Why, you might ask. Well: they changed their logo, including the logo color, […]

The truth about the Heinz ‘Label of Truth’

The ‘Label of Truth’ from Heinz and Pantone is going around on LinkedIn again. With raving reviews. Everybody loves it! Genius! Except that it’s seriously flawed and, therefore, a big fail. Pantone should have known […]

Strategic Insights

The wisdom of the crowd has spoken!
The 2dE00 myth busted

While walking through the aisles in a supermarket recently, I noticed these nice Bahlsen packages, four different types of products/designs nicely aligned in a row. And I wondered how close the Bahlsen blue would be, […]

Color games you should take seriously
Maybe even integrate into your print operations

In the past few weeks, I’ve seen several ‘color games’ on LinkedIn. Although they are intended as a game, as fun, you might want to take a serious look at these. And dear printers, you […]

Landa Nano: The Good, The Bad, The Ugly
And The Alternative

Last Saturday, I visited drupa. And on my list was, of course, getting samples from Landa. Plus, a bunch of other digital printing presses, including one of the other B1 digital printing presses: the Koenig […]

The future of print quality exchange:
PRX/PQX vs XJDF

You may have noticed that I’m not a big fan of in-person press checks. It’s more about psychology and power games than getting that precious color right. And it’s a waste of resources, both in […]

Should we ditch Lab colors and fall in love with LCh?

For as long as I can remember, the primary unambiguous, device-independent way to describe, define colors is in Lab (CIELAB, L*a*b*). But even after so many decades, I still struggle to ‘feel’ the a- and […]

New document setup: we need a new, different approach

Earlier this week, I posted on LinkedIn why, according to me, designers might not be familiar with color spaces and document profiles. It generated a lot of discussion… Going from “designers should not be bothered […]