Checking your (physical) mailbox and collecting, opening the mail pieces is packed with emotions, positive emotions. A recent study in France proves this, with the help of new technologies. And this emotion-packed experience is something brands and marketers should be aware of: it can benefit your marketing. CONTENTS: The setup…
Blockchain, it’s probably going to be the most used buzzword in boardrooms this year. According to Gartner’s Hype Cycle, it has just passed the ‘peak of inflated expectations’. And that’s what we see: everyone is talking about it, many are saying it’s going to dramatically change the way we do…
Last week I received an email regarding the Christmas card that we sent to our family and friends. And the question in that email is the perfect example why every business should consider hiring an external consultant to take a look at the company. CONTENTS: The mail | The picture…
A new year has begun. And every new year brings predictions like: “This year, we’ll definitely see the breakthrough of (fill in the buzzword)”, or “This will be the year of (fill in another hype)”. And although it’s interesting to look at future developments: don’t be blinded by them. Miracles…
With the rise of digital information, digital communication, our way of reading, our way of consuming information has changed. And screens are not a 100% exact substitute for paper: our brain sees them differently. Let’s take a look at some scientific, neurological studies from the past few years on both…
What is the function, ‘the job to be done’ of packaging? Just think about that for a moment and you will see that packaging has multiple functions. And these functions, these jobs can vary, even for the same product… And that might be an overlooked aspect when selling products online….
When looking at reports about where marketing is going, it’s very clear: mobile advertising is the rising star. But, let’s be honest, do you – as a consumer – like to get advertising on your smartphone? I recently asked this to a group of people and most were rather negative…
When looking at the latest developments in inkjet, it becomes clear that inkjet isn’t about jetting ink anymore. And it isn’t about small drops anymore. Inkjet is being used more and more to jet – or maybe better: deposit – all kinds of materials. And drop sizes are growing, significantly….
Printing on a flat sheet of paper is easy. Printing on a different kind of flat substrate might already require more attention, e.g. special inks might be necessary. But when you are moving into direct container printing, you are in a completely different world. A world that isn’t flat: it…
In case you never bothered about prizes awarded to scientists, this time it is different. The Nobel Prize for Economy 2017 was awarded to one of the founding fathers of ‘behavioral economics’, the father of ‘nudging’. And this is something you should care about. Nudging is something really useful when…
It’s a common theme in about every boardroom: the need to innovate. And not just a bit of sustaining innovation, no: the need for really disruptive innovation. Because that’s where the future is. Or at least that’s what we’ve been told when looking back and seeing disruptions from the past….
Getting Media Right, that’s the title of a new report by Kantar Millward Brown. As usual, the report offers great insights. But even more: if you read between the lines, there is a cry for help from marketers. One that forward thinking printing companies should respond to… CONTENTS: Some insights…
If you have ever spilled your morning coffee on your newspaper, you know how paper reacts to liquids. The paper will swell, it will become wavy and even when ironing it, you can’t get the paper back in the original shape. So, what about printing with inkjet on paper? What…
The new generation of ransomware that hit the world last week, is scary, very scary. It’s not about ransom anymore (if it ever was, btw), it’s about pure and evil disruption. Are you prepared for an attack that can disrupt your company? You should be. Any one of us could…
The first person who bought a fax machine was an idiot. That may sound a bit hard, but think about it: a fax machine is a communication device, which means you need both a sender and a receiver to be able to use it. Being the very first and only…