You may have seen some posts on LinkedIn about the latest Pantone guides, about issues with those guides. Many people shared pictures of differences between old and new guides, we discovered homeopathic-level ink formulations (which […]
The new Pantone guides have arrived! Designers probably celebrated this – additional colors to choose from!!! – but in the printing industry, the reactions were a little bit different. In just a few days, there […]
The best book I’ve ever read, which I recommend to everybody, is ‘Thinking, Fast and Slow’. A book on behavioral economics, by professor and Nobel prize winner Daniel Kahneman. And contrary to what you might […]
The world isn’t flat! I know, it may sound silly, but bear with me for a minute, and you will see it might not be that silly… The complete quality process in the printing industry […]
Just before Project BBCG – A Better Brand Color Guide was launched, there were some interesting discussions on LinkedIn, with some people relying 100% on ICC color management, having absolute faith in ICC based color […]
Since the launch of Project BBCG, only three weeks ago, several vendors contacted me with the same question: “Can we integrate Project BBCG into our software products?” My standard answer used to be: “You already […]
JPEG was released 30 years ago. Although we have seen many competitors that were either more efficient or offered higher quality, or both, JPEG is still the dominant file format for pictures. One could wonder […]
The word is a kind of magic, mystical: the ‘crossover’ between digital and offset printing. It’s the holy grail. It’s the number everyone wants to know. It’s a number that some vendors are showing off […]
With inkjet, there is always a risk of failing nozzles. But the big question is: what is acceptable? One of the readers of this blog recently contacted me. He had a print job that was […]
Since I launched the ‘iconic color memory test’ on this blog, over 4,5 years ago, 399 people have participated in the test. The main conclusion: there is no agreement on what the right Coca-Cola red, […]
The introduction of the video interview Morten from Inkish.tv had with me, contains some quotes and promises from Benny Landa. These are only a few quotes. In preparation of that interview with Morten, I dug […]
Selling print, it’s something special. I’ve seen all kinds of print salespeople, from printers who excelled at networking and sold their products this way, to the complete opposite: pure online sales. Whether the one or […]
If there is one printing company that excels at using social media, it’s Reclameland.nl (Simian). Wouter (the owner and literary the ‘face’ of the company) does an excellent job! And I mean that. And his […]
It’s a controversial topic, but we need to address it. And now is the right time: do we still need visual, on-site press checks (press approvals)? Is it still necessary for a print buyer or […]
I hit a nerve with my article on the Adobe-Pantone breakup and how brand owners and designers should deal with it. And most reactions were very positive, acknowledging that NOW is the right time to […]
(c) insights4print.ceo - 2016-2024