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Strategic Insights

Strategic Insights

Recognizing brand logos: shape over color

19/01/2020 Eddy Hagen

What is the decisive element that makes you recognize a brand? Many in the printing industry will say color. But I would like to differ: it’s shape, over color. A small test I did shows […]

Strategic Insights

Brand colors IRL: The Kellogg’s Case (III)

08/12/2019 Eddy Hagen

Kellogg’s red has had my attention for almost two decades. I have used examples of Special K boxes in seminars for a very long time. But I have also made pictures during that period and […]

Strategic Insights

Innovation begins with… (no, not with an idea, nor with an invention)

14/09/2019 Eddy Hagen

Where does innovation start? You can find all kinds of complicate theories on that, but it is simple: innovation starts with observation. […]

Strategic Insights

Brand colors IRL: the Coca-Cola case

01/09/2019 Eddy Hagen

After having seen how my color memory messed up with a package of Kellogg’s, I thought that it happened again when the cans of Coca-Cola seemed much lighter and a bit more yellowish than usual. […]

Strategic Insights

Are professionals better at judging color? (you might not like the answer…)

11/08/2019 Eddy Hagen

Are professionals better at judging color? Your immediate response will probably be: “Of course, they’re professionals!” It would seem no more than logical. But based on some tests, the answer might not be that straight […]

Strategic Insights

Brand colors IRL: The Kellogg’s Case (II)

28/07/2019 Eddy Hagen

When I went shopping some time ago, I noticed that a box of Kellogg’s Special K Fruits looked very different to me. The red in the logo looked much lighter than usual. So – contrary […]

Strategic Insights

Printing Industry Profitability: update

14/06/2019 Eddy Hagen

These are my favorite statistics: the financial ratios derived from the annual accounts that companies are required to file. The most recent figures were published earlier this week, time for an update. And this time, […]

Strategic Insights

Brand colors IRL: the Kelloggs’ case (I)

31/05/2019 Eddy Hagen

Kellogg’s is launching new packaging for several of its products. Well, at least in my country. With both old and new types of packaging next to each other on the shelves, it’s an interesting topic […]

Strategic Insights

New survey: the influence of color deviations, damaged packages on shopping behavior and brand loyalty

13/03/2019 Eddy Hagen

The package of a product is important: it not only ships and protects products, it also conveys the identity of a brand. Brands are very proud of their unique brand image, they demand no less […]

Strategic Insights

“Color increases brand recognition by 80%”: the real contents of the Loyola study revealed

27/02/2019 Eddy Hagen

“Color increases brand recognition by 80%”, it’s a quote that is often used in the printing industry, e.g. to demand super tight tolerances in print production. I went on a search to find the original […]

Strategic Insights

CONFIRMED: our color memory is seriously flawed (and what this means for brand colors)

20/02/2019 Eddy Hagen

Color is important, that’s something everyone in the printing industry agrees on. But how good are we, as human beings, when dealing with color? In this article, I will discuss two studies. The first concluded […]

Strategic Insights

Brand colors in real life: the Milka case

28/09/2018 Eddy Hagen

The publication of the groundbreaking color study did generate some attention. Especially my plea for a more realistic, less fanatic approach to color tolerances in real life seemed provocative to some. I e.g. got a […]

Strategic Insights

Groundbreaking color study: 2 out of 3 see differences between identical packages, dE 6 won’t influence buying

28/05/2018 Eddy Hagen

You can find them in attics and basements: unknown treasures. At the campus of the AP university college in Antwerp, there is such a treasure. A groundbreaking study on the perception of color deviations. The […]

Strategic Insights

Real-life factors influencing color appearance in marketing

24/05/2018 Eddy Hagen

Right after I had published the article about real-life factors influencing color appearance in packaging, I opened my mailbox and found another very nice example. This one with a number of factors influencing color appearance […]

Strategic Insights

Sleep quality matters: time to wake up (with Dreem)

30/03/2018 Eddy Hagen

At first sight, it might look off topic for a business-oriented blog: testing a sleep analysis and sleep improvement device. But consider this: one out of three or four has sleeping problems. Which results in […]

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Recent tweets by @insights4print

June 24, 2022
The cross-over, break point between offset and digital is a moving target. At Pacific Printing it's as low as 250 sheets... Thanks to a lot of automation on their offset presses.
#printing #digitalprinting https://t.co/9SG03zq6Jq
1
June 17, 2022
@whattheythink Aha! A disconnect between marketers and consumers. Who could have guessed? ;-)
4,5 years ago I spotted a report with a similar disconnect: https://t.co/lZJ83cOjwA #marketing doesn't seem to learn...
Nice report BTW!
June 15, 2022
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@gapingvoid: People want to be persuaded, not pushed or pulled; led, not commanded. Don’t fall into this trap.

Be the sun, not the wind.

Read on...https://t.co/9h5Eft02Ur https://t.co/TFNDQHR95Y
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Most Popular Posts

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