Getting Media Right, that’s the title of a new report by Kantar Millward Brown. As usual, the report offers great insights. But even more: if you read between the lines, there is a cry for help from marketers. One that forward thinking printing companies should respond to… CONTENTS: Some insights…
If you have ever spilled your morning coffee on your newspaper, you know how paper reacts to liquids. The paper will swell, it will become wavy and even when ironing it, you can’t get the paper back in the original shape. So, what about printing with inkjet on paper? What…
The new generation of ransomware that hit the world last week, is scary, very scary. It’s not about ransom anymore (if it ever was, btw), it’s about pure and evil disruption. Are you prepared for an attack that can disrupt your company? You should be. Any one of us could…
The first person who bought a fax machine was an idiot. That may sound a bit hard, but think about it: a fax machine is a communication device, which means you need both a sender and a receiver to be able to use it. Being the very first and only…
Over the past years, many printers shared they were looking into 3D printing. For two reasons: business was rather slow and all reports about 3D printing showed a gigantic new market at their fingertips. But be sure: making that move will not be easy. It is not because it’s called…
Earlier this month, during the big FESPA show, there was also a little conference called Printeriors. Since I always enjoy conferences, I decided to check it out. Could this be the next big thing for printing companies looking for new opportunities? CONTENTS: Extremely important: all quality aspects | Also: knowledge and…
This morning I received an email from Editor & Publisher, one of the few hundred interesting industry magazines I’m following. They said they missed me. As a human being, it gives me a warm feeling when being missed. But as an analyst I could only conclude that they are completely…
What do you do with the pile of publicity folders that you get every week? Chances are that you will take a look at them. That’s at least the conclusion of a study in Belgium: 92% of the people receiving publicity folders in their mailbox will read them. A 92%…
About five months ago, I published a blog post titled “Your resolution for 2017: protecting your company against ransomware”. Unfortunately yesterday the nightmare came true: a massive cyberattack affecting over 100 000 computers, and counting, in at least 99 countries. And this within the first 24 hours. In the UK, at…
They were supposed to revolutionize the frozen food chain: time/temperature indicators. Every frozen pizza box would get one, according to many specialists and analysts. But it didn’t happen. Why? For an unforeseen factor that can restrict great ideas: the L-word that has the power to freeze innovation. CONTENTS: Time/temperature indicators?…
Earlier this year McKinsey Global Institute (MGI) published a ‘discussion paper’ on the economic impact of ‘short-termism’ and therefor also the difference between short-termism and long-termism. A study that provides some interesting insights… CONTENTS: ‘Corporate Horizon Index’ | The findings | The right metrics? | Why do we buy shares? A…
The one statistic I’m always looking forward to, is the overview of the financial ratios of companies, published by the National Bank of Belgium (NBB). This gives a really good insight in how an industry performs, how companies in a specific industry perform. And there are two key conclusions you…
It might seem a trivial question: what happened with business cards in Germany in 2009? But there – probably – is a strong underlying truth, one that you should take into account in your business. CONTENTS: Love/hate | What happened between 2008 and 2009? | Think 2008, 2009 | Why…
When you are hiring new people, you want to select the best available. There are all kinds of tests and services that can screen people. But if you want a really short IQ test, here is one. CONTENTS: The test | Why is this important? | PS Read the lines below…
When you hear ‘smart packaging’, what kind of technology comes to your mind? Probably you think about something high tech, with integrated (printed) electronics and wireless communications. And smart packaging can be like that. But it doesn’t have to be: it can also be very low tech… CONTENTS: The high tech…