Strategic Insights

Direct Container Printing: a world that isn’t flat

Printing on a flat sheet of paper is easy. Printing on a different kind of flat substrate might already require more attention, e.g. special inks might be necessary. But when you are moving into direct container printing, you are in a completely different world. A world that isn’t flat: it…


The 2017 Nobel Prize for Economy: why you should care

In case you never bothered about prizes awarded to scientists, this time it is different. The Nobel Prize for Economy 2017 was awarded to one of the founding fathers of ‘behavioral economics’, the father of ‘nudging’. And this is something you should care about. Nudging is something really useful when…


Disruptive innovation: (when) does it pay off?

It’s a common theme in about every boardroom: the need to innovate. And not just a bit of sustaining innovation, no: the need for really disruptive innovation. Because that’s where the future is. Or at least that’s what we’ve been told when looking back and seeing disruptions from the past….


A marketers cry for help?

Getting Media Right, that’s the title of a new report by Kantar Millward Brown. As usual, the report offers great insights. But even more: if you read between the lines, there is a cry for help from marketers. One that forward thinking printing companies should respond to… CONTENTS: Some insights…


Printing with inkjet? Drying might be crucial

If you have ever spilled your morning coffee on your newspaper, you know how paper reacts to liquids. The paper will swell, it will become wavy and even when ironing it, you can’t get the paper back in the original shape. So, what about printing with inkjet on paper? What…




Printing companies looking into 3D printing: check this first!

Over the past years, many printers shared they were looking into 3D printing. For two reasons: business was rather slow and all reports about 3D printing showed a gigantic new market at their fingertips. But be sure: making that move will not be easy. It is not because it’s called…


Printed interiors, the next ‘place to be’ for printing?

Earlier this month, during the big FESPA show, there was also a little conference called Printeriors. Since I always enjoy conferences, I decided to check it out. Could this be the next big thing for printing companies looking for new opportunities? CONTENTS: Extremely important: all quality aspects | Also: knowledge and…



Door-to-door publicity folders: 92% opening rate…

What do you do with the pile of publicity folders that you get every week? Chances are that you will take a look at them. That’s at least the conclusion of a study in Belgium: 92% of the people receiving publicity folders in their mailbox will read them. A 92%…


It happened: massive, worldwide ransomware cyberattack

About five months ago, I published a blog post titled “Your resolution for 2017: protecting your company against ransomware”. Unfortunately yesterday the nightmare came true: a massive cyberattack affecting over 100 000 computers, and counting, in at least 99 countries. And this within the first 24 hours. In the UK, at…


Where are the time/temperature indicators on my frozen pizza? The L-word that freezes innovation…

They were supposed to revolutionize the frozen food chain: time/temperature indicators. Every frozen pizza box would get one, according to many specialists and analysts. But it didn’t happen. Why? For an unforeseen factor that can restrict great ideas: the L-word that has the power to freeze innovation. CONTENTS: Time/temperature indicators?…


Short term vs long term strategy: which one pays off?

Earlier this year McKinsey Global Institute (MGI) published a ‘discussion paper’ on the economic impact of ‘short-termism’ and therefor also the difference between short-termism and long-termism. A study that provides some interesting insights… CONTENTS: ‘Corporate Horizon Index’ | The findings | The right metrics? | Why do we buy shares? A…