Strategic Insights

Opening an envelope feels like opening a present

Checking your (physical) mailbox and collecting, opening the mail pieces is packed with emotions, positive emotions. A recent study in France proves this, with the help of new technologies. And this emotion-packed experience is something brands and marketers should be aware of: it can benefit your marketing. CONTENTS: The setup…


Blockchain and Printing, Publishing, Packaging

Blockchain, it’s probably going to be the most used buzzword in boardrooms this year. According to Gartner’s Hype Cycle, it has just passed the ‘peak of inflated expectations’. And that’s what we see: everyone is talking about it, many are saying it’s going to dramatically change the way we do…



This will be the year of (fill in the buzzword)

A new year has begun. And every new year brings predictions like: “This year, we’ll definitely see the breakthrough of (fill in the buzzword)”, or “This will be the year of (fill in another hype)”. And although it’s interesting to look at future developments: don’t be blinded by them. Miracles…


Neurological research: print vs. digital

With the rise of digital information, digital communication, our way of reading, our way of consuming information has changed. And screens are not a 100% exact substitute for paper: our brain sees them differently. Let’s take a look at some scientific, neurological studies from the past few years on both…




Inkjet isn’t about jetting small drops of ink anymore

When looking at the latest developments in inkjet, it becomes clear that inkjet isn’t about jetting ink anymore. And it isn’t about small drops anymore. Inkjet is being used more and more to jet – or maybe better: deposit – all kinds of materials. And drop sizes are growing, significantly….


Direct Container Printing: a world that isn’t flat

Printing on a flat sheet of paper is easy. Printing on a different kind of flat substrate might already require more attention, e.g. special inks might be necessary. But when you are moving into direct container printing, you are in a completely different world. A world that isn’t flat: it…


The 2017 Nobel Prize for Economy: why you should care

In case you never bothered about prizes awarded to scientists, this time it is different. The Nobel Prize for Economy 2017 was awarded to one of the founding fathers of ‘behavioral economics’, the father of ‘nudging’. And this is something you should care about. Nudging is something really useful when…


Disruptive innovation: (when) does it pay off?

It’s a common theme in about every boardroom: the need to innovate. And not just a bit of sustaining innovation, no: the need for really disruptive innovation. Because that’s where the future is. Or at least that’s what we’ve been told when looking back and seeing disruptions from the past….


A marketers cry for help?

Getting Media Right, that’s the title of a new report by Kantar Millward Brown. As usual, the report offers great insights. But even more: if you read between the lines, there is a cry for help from marketers. One that forward thinking printing companies should respond to… CONTENTS: Some insights…


Printing with inkjet? Drying might be crucial

If you have ever spilled your morning coffee on your newspaper, you know how paper reacts to liquids. The paper will swell, it will become wavy and even when ironing it, you can’t get the paper back in the original shape. So, what about printing with inkjet on paper? What…