insights4print.ceo

Strategic Insights

The wisdom of the crowd has spoken, again!
Confirming first test: myth busted

28/06/2025

Did I already mention that I love LinkedIn? Not just to keep in touch with people I know, but also to find and share interesting information. Plus, it’s also an excellent place for me to […]

The web embraces OKLch (OKLab),
when will print follow?
A better way to describe color

11/05/2025

Science evolves, based on experiences, experiments, and new insights. And that includes color science. Although the use of CIELab color description is fundamental to current color specification and reproduction, CIELab is ‘icky’, as John – […]

Stop asking for 300 PPI (or DPI) images!
Here’s what matters, and why.
Plus: two simple, free calculators!

01/05/2025

Recently, there was yet another discussion about DPI (dots per inch) vs PPI (pixels per inch) on LinkedIn. Which triggered David Van Driessche, who has been involved in the Ghent Workgroup in various positions since […]

Strategic Insights

The Impact of Color on Brand Recognition:
Re-evaluating the 80% Claim
A guest post, by Google Gemini Deep Research AI

04/05/2025

Insights4print.ceo is my personal blog. But for once, I had to accept a guest article… Earlier this week, I read a newspaper article about the ‘deep research’ options that several AI tools now offer. And […]

Strategic Insights

And no one called it a brand’s worst nightmare…
(11 dE00 between adjacent packages)

04/05/2025

I love LinkedIn. It’s a place to keep in contact with old friends and meet new friends. It’s a place where much technological, business, and scientific information is shared. And it’s a great place to […]

Strategic Insights

Is inline print quality control: a blessing?
Or is it a curse…

04/05/2025

When I first posted the measurements from my previous post on LinkedIn, I pointed out the fact that brand colors are only measured in the control strip. Which doesn’t give any guarantee that the rest […]

Strategic Insights

Is print quality control Russian roulette?

04/05/2025

There are certainly people who are inclined to say that I need to get a life: as a kind of distraction, I recently put my spectrophotometer on different spots of one single package. Who would […]

Strategic Insights

The biggest print quality experiment ever?
Brand Colors IRL: the Oreo case

25/10/2025

It’s probably – or even better: certainly – not intentional, but Oreo is running the most extensive real-life study on print quality. Why, you might ask. Well: they changed their logo, including the logo color, […]

The truth about the Heinz ‘Label of Truth’

24/10/2024

The ‘Label of Truth’ from Heinz and Pantone is going around on LinkedIn again. With raving reviews. Everybody loves it! Genius! Except that it’s seriously flawed and, therefore, a big fail. Pantone should have known […]

Strategic Insights

The wisdom of the crowd has spoken!
The 2dE00 myth busted

07/07/2025

While walking through the aisles in a supermarket recently, I noticed these nice Bahlsen packages, four different types of products/designs nicely aligned in a row. And I wondered how close the Bahlsen blue would be, […]

Color games you should take seriously
Maybe even integrate into your print operations

21/10/2024

In the past few weeks, I’ve seen several ‘color games’ on LinkedIn. Although they are intended as a game, as fun, you might want to take a serious look at these. And dear printers, you […]

Landa Nano: The Good, The Bad, The Ugly
And The Alternative

03/07/2025

Last Saturday, I visited drupa. And on my list was, of course, getting samples from Landa. Plus, a bunch of other digital printing presses, including one of the other B1 digital printing presses: the Koenig […]

The future of print quality exchange:
PRX/PQX vs XJDF

25/05/2024

You may have noticed that I’m not a big fan of in-person press checks. It’s more about psychology and power games than getting that precious color right. And it’s a waste of resources, both in […]

Best Practices

Monitors: is sRGB still standard?

26/05/2024

Last year, I got a new monitor at work, a 4K monitor, nice! My regular job (the one that pays the bills) is not in the printing industry, so ‘color’ is not at the top […]

Should we ditch Lab colors and fall in love with LCh?

26/05/2024

For as long as I can remember, the primary unambiguous, device-independent way to describe, define colors is in Lab (CIELAB, L*a*b*). But even after so many decades, I still struggle to ‘feel’ the a- and […]

The wisdom of the crowd has spoken, again!
Confirming first test: myth busted

The web embraces OKLch (OKLab),
when will print follow?
A better way to describe color

Stop asking for 300 PPI (or DPI) images!
Here’s what matters, and why.
Plus: two simple, free calculators!

The Impact of Color on Brand Recognition:
Re-evaluating the 80% Claim
A guest post, by Google Gemini Deep Research AI

And no one called it a brand’s worst nightmare…
(11 dE00 between adjacent packages)

Is inline print quality control: a blessing?
Or is it a curse…

Is print quality control Russian roulette?

The biggest print quality experiment ever?
Brand Colors IRL: the Oreo case

The truth about the Heinz ‘Label of Truth’

The wisdom of the crowd has spoken!
The 2dE00 myth busted

Color games you should take seriously
Maybe even integrate into your print operations

Landa Nano: The Good, The Bad, The Ugly
And The Alternative

The future of print quality exchange:
PRX/PQX vs XJDF

Monitors: is sRGB still standard?

Should we ditch Lab colors and fall in love with LCh?

Beyond the P1/P2 light booth:
What color actually looks like on the shelf

Ink savings in offset printing: some historical context

Why are print buyers holding single-use print jobs to a higher standard than the reference they use?