Selling print, it’s something special. I’ve seen all kinds of print salespeople, from printers who excelled at networking and sold their products this way, to the complete opposite: pure online sales. Whether the one or […]
If there is one printing company that excels at using social media, it’s Reclameland.nl (Simian). Wouter (the owner and literary the ‘face’ of the company) does an excellent job! And I mean that. And his […]
It’s a controversial topic, but we need to address it. And now is the right time: do we still need visual, on-site press checks (press approvals)? Is it still necessary for a print buyer or […]
I hit a nerve with my article on the Adobe-Pantone breakup and how brand owners and designers should deal with it. And most reactions were very positive, acknowledging that NOW is the right time to […]
The recent Color 22 conference had an interesting speaker: dr. Terry Wu, about neuromarketing. My LinkedIn feed was full of it! And neuromarketing is an exciting topic. E.g. emotions can influence our perceptions. Knowing you […]
It is embarrassing, very embarrassing, especially for me… But I’m going to tell you anyway. I have to. Because it clearly shows what I’ve been telling for a long time: our color memory, our color […]
Designers, brand owners, and the like have heavily relied on the Pantone libraries in Adobe Illustrator, InDesign, and Photoshop. But the romance is over. Later this year, these libraries will no longer be included in […]
“Printing will never be the same again”, we’ve heard that a lot in the last decade. But essentially, nothing significant has changed. Most printing techniques have advanced, however nothing that I consider revolutionary, not enough […]
Pantone has launched a new color guide with even more colors than before, but only in CMYK, the Pantone CMYK Guide. Their information states that many of these colors are kind of ‘in between’ the […]
How is your business doing? It may seem a simple question, but the answer might be rather difficult, especially if you want to go beyond your gut feelings. To get a more objective picture about […]
The company logo, the brand colors, it’s an important choice for every company. Global companies spend massive amounts of money on picking the ‘right’ color. However, there is a rather fundamental issue with choosing a […]
The article about the Landa Nano print quality in real life did gain some traction: within 24 hours, it was read over 1.000 times, it was shared a lot via LinkedIn, via WhatsApp. But one […]
There was one reason why I definitely wanted to attend drupa 2020: to finally get my hands on samples of Landa Nano. As you know, the show was canceled, and it seemed I had to […]
I’m disappointed, frustrated. A few weeks ago, I ordered two large format prints (100 cm wide) of images from my photobook on the lockdown in Antwerp. Both had – of course – a large number […]
You may have read my previous article, on XCMYK and the business case: my ‘corona photobook’. Since the publication of that article, a lot has happened. And it’s an interesting story, and sometimes a sad […]
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