Strategic Insights

How broken is color?

You may have seen some posts on LinkedIn about the latest Pantone guides, about issues with those guides. Many people shared pictures of differences between old and new guides, we discovered homeopathic-level ink formulations (which […]

Strategic Insights

The Landa Promise: source material

The introduction of the video interview Morten from Inkish.tv had with me, contains some quotes and promises from Benny Landa. These are only a few quotes. In preparation of that interview with Morten, I dug […]

Strategic Insights

Selling print: show, don’t tell!

Selling print, it’s something special. I’ve seen all kinds of print salespeople, from printers who excelled at networking and sold their products this way, to the complete opposite: pure online sales. Whether the one or […]