When looking at reports about where marketing is going, it’s very clear: mobile advertising is the rising star. But, let’s be honest, do you – as a consumer – like to get advertising on your […]
Iconic brands come with an iconic brand color. A color we will never forget. Well, that’s the intention of the designer, of the company. But how good is your color memory? Can you accurately recall […]
When looking at the latest developments in inkjet, it becomes clear that inkjet isn’t about jetting ink anymore. And it isn’t about small drops anymore. Inkjet is being used more and more to jet – […]
Your logo, your brand colors are important to you, especially when you’re a designer or a marketer. You care about how it is being reproduced, whether it is on a website, on a printed piece […]
Printing on a flat sheet of paper is easy. Printing on a different kind of flat substrate might already require more attention, e.g. special inks might be necessary. But when you are moving into direct […]
In case you never bothered about prizes awarded to scientists, this time it is different. The Nobel Prize for Economy 2017 was awarded to one of the founding fathers of ‘behavioral economics’, the father of […]
Designers know black. Especially when it comes to fashion. When looking at print, it might be a bit more complicated and sometimes strange things can happen to black, unintentionally. Last week I got two different […]
It’s a common theme in about every boardroom: the need to innovate. And not just a bit of sustaining innovation, no: the need for really disruptive innovation. Because that’s where the future is. Or at […]
Probably you are not going to like this article, but you should read it anyway. Because the new privacy regulation (GDPR) will impact your business, if you are active in the EU. Especially from a […]
Getting Media Right, that’s the title of a new report by Kantar Millward Brown. As usual, the report offers great insights. But even more: if you read between the lines, there is a cry for […]
If you have ever spilled your morning coffee on your newspaper, you know how paper reacts to liquids. The paper will swell, it will become wavy and even when ironing it, you can’t get the […]
Mid-Summer, while many were on vacation, X-Rite launched a new solution: the Color-Eye. “A unique solution that uses a smartphone and calibration card to help consumers shop for new items that accurately match or complement […]
Last week John Seymour (aka ‘John The Math Guy’) published a very technical, but very good article on color differences and more precisely on 1,0 delta E and a ‘just noticeable difference’. An important topic […]
The new generation of ransomware that hit the world last week, is scary, very scary. It’s not about ransom anymore (if it ever was, btw), it’s about pure and evil disruption. Are you prepared for […]
The first person who bought a fax machine was an idiot. That may sound a bit hard, but think about it: a fax machine is a communication device, which means you need both a sender […]
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