Preparing an offer for a (potential) customer can be a hard job. Especially if it’s a complex print job. Calculating different possibilities is time consuming. So you might limit the offer to the one that […]
Do you remember the first inauguration of Barack Obama as president? It seems like ages ago, but I clearly remember one detail: Michelle Obama’s coat. And more specifically: the color of her coat. When watching […]
Last week I read an interesting article on the growing pains of industrial inkjet printing by Frazer Chesterman. Typical Gartner Hype Cycle was my first thought. But it seems (too) many people do not know […]
It’s a fact: the internet, digital, social have grown significantly over the last years and are taking more and more of our time. Marketing money has followed that movement towards digital. But was that unconditional […]
When designing a brand logo, you want it to reflect the brand, its values. And you want it to reflect these values every time the brand logo is reproduced. So you think about form and […]
The Internet of Things (IoT) is gaining attention, especially now just after CES, the consumer electronics show. Internet connected devices were all over the place. And all kinds of studies show the growth potential. But […]
It’s 2017 and especially today we are fully aware of the fact that the world has changed. Significantly. And it shows in the annual Edelman Trust Barometer. Trust has imploded, that’s the very short summary. […]
In preparation of a future article, I should explain you the basic of color management. Don’t run away! The concept of ‘ICC based color management’ is not that difficult. But too many people can not […]
Last week I saw an interesting graph by eMarketer.com, showing ‘Trusted Information Sources’. It clearly shows that people trust print ads (in newspapers/magazines) much more than digital ads (on websites): 54% vs 16%… So why […]
The year 2016 has come to an end, you are probably looking into 2017 and making new year’s resolutions. Here is a nice one: protecting your company against ransomware, the latest cybersecurity threat. One with […]
Yesterday I got a direct mail piece from a travel agency. Or to be more correct: I got TWO direct mail pieces… Which doesn’t make a good impression. Why are they wasting my money – […]
Earlier this week Amazon announced Amazon Go, its store with automatic checkout. I immediately wondered how they are going to do that. In the past, the concept of an automatic checkout always involved RFID labels […]
Sometimes it can be easy, you just have to find and use the right incentives. That’s what a printing company in France, named Quo Vadis, did. And now they are saving 357.000 euro per year on […]
It’s probably a big challenge for every company: missed sales. The million dollar question is how you can avoid missed sales. Well, here are two cases where innovation in print provided a solution. Nothing complicated, […]
It is a necessity: investing in marketing and sales. Even in times when cost cutting is daily business. But how much do printing companies invest in marketing and sales? What is the benchmark for printers? […]
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