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Strategic Insights

How many options do you offer your customers? The need for context and reference

28/02/2017

Preparing an offer for a (potential) customer can be a hard job. Especially if it’s a complex print job. Calculating different possibilities is time consuming. So you might limit the offer to the one that […]

Best Practices

Accurate color reproduction: the case of Michelle Obama’s colorshifting coat

21/02/2017

Do you remember the first inauguration of Barack Obama as president? It seems like ages ago, but I clearly remember one detail: Michelle Obama’s coat. And more specifically: the color of her coat. When watching […]

Strategic Insights

Key concepts for technological innovations: The Gartner Hype Cycle, The Perfect Storm

14/02/2017

Last week I read an interesting article on the growing pains of industrial inkjet printing by Frazer Chesterman.  Typical Gartner Hype Cycle was my first thought. But it seems (too) many people do not know […]

Strategic Insights

Reality check on digital advertising vs print: trust and influence are much lower with digital

07/02/2017

It’s a fact: the internet, digital, social have grown significantly over the last years and are taking more and more of our time. Marketing money has followed that movement towards digital. But was that unconditional […]

Best Practices

Brand colors and printing in CMYK: better safe than sorry

31/01/2017

When designing a brand logo, you want it to reflect the brand, its values. And you want it to reflect these values every time the brand logo is reproduced. So you think about form and […]

Strategic Insights

Internet of Things (IoT) will be secure, or it will break our technology dependent society – #InternetOfTroubles

24/01/2017

The Internet of Things (IoT) is gaining attention, especially now just after CES, the consumer electronics show. Internet connected devices were all over the place. And all kinds of studies show the growth potential. But […]

Strategic Insights

An Implosion of Trust – what companies can and should do

20/01/2017

It’s 2017 and especially today we are fully aware of the fact that the world has changed. Significantly. And it shows in the annual Edelman Trust Barometer. Trust has imploded, that’s the very short summary. […]

Best Practices

Color management, explained for designers and brand owners

17/01/2017

In preparation of a future article, I should explain you the basic of color management. Don’t run away! The concept of ‘ICC based color management’ is not that difficult. But too many people can not […]

Best Practices

Connecting print ads to digital: piece of cake – a step by step tutorial

10/01/2017

Last week I saw an interesting graph by eMarketer.com, showing ‘Trusted Information Sources’. It clearly shows that people trust print ads (in newspapers/magazines) much more than digital ads (on websites): 54% vs 16%… So why […]

Strategic Insights

Your resolution for 2017: protecting your company against ransomware

20/12/2016

The year 2016 has come to an end, you are probably looking into 2017 and making new year’s resolutions. Here is a nice one: protecting your company against ransomware, the latest cybersecurity threat. One with […]

Best Practices

First impressions matter: good data hygiene is key for direct mail, good print quality too

13/12/2016

Yesterday I got a direct mail piece from a travel agency. Or to be more correct: I got TWO direct mail pieces… Which doesn’t make a good impression. Why are they wasting my money – […]

Strategic Insights

Amazon Go and its impact on smart packaging, on printed electronics

07/12/2016

Earlier this week Amazon announced Amazon Go, its store with automatic checkout. I immediately wondered how they are going to do that. In the past, the concept of an automatic checkout always involved RFID labels […]

Best Practices

Avoiding paper waste: printing company saves 357.000 €/y, with a 3.900 € investment…

06/12/2016

Sometimes it can be easy, you just have to find and use the right incentives. That’s what a printing company in France, named Quo Vadis, did. And now they are saving 357.000 euro per year on […]

Strategic Insights

Missed sales and how innovation in print can offer a solution

29/11/2016

It’s probably a big challenge for every company: missed sales. The million dollar question is how you can avoid missed sales. Well, here are two cases where innovation in print provided a solution. Nothing complicated, […]

Strategic Insights

How much should a printing company invest in marketing and sales? Vistaprint (Cimpress): 30% and more!

23/11/2016

It is a necessity: investing in marketing and sales. Even in times when cost cutting is daily business. But how much do printing companies invest in marketing and sales? What is the benchmark for printers? […]

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Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (17,512)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (11,307)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (9,525)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (6,880)
  • The Adobe–Pantone breakup: how brand owners, designers should deal with it (6,737)
  • Landa Nano Print Quality IRL: I’m not impressed (6,015)
  • Cleaning up your mailing list: a few tricks in Microsoft Excel (5,708)
  • “Color increases brand recognition by 80%”: the real contents of the Loyola study revealed (4,448)

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