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Best Practices

Color management, explained for designers and brand owners

17/01/2017

In preparation of a future article, I should explain you the basic of color management. Don’t run away! The concept of ‘ICC based color management’ is not that difficult. But too many people can not […]

Best Practices

Connecting print ads to digital: piece of cake – a step by step tutorial

10/01/2017

Last week I saw an interesting graph by eMarketer.com, showing ‘Trusted Information Sources’. It clearly shows that people trust print ads (in newspapers/magazines) much more than digital ads (on websites): 54% vs 16%… So why […]

Strategic Insights

Your resolution for 2017: protecting your company against ransomware

20/12/2016

The year 2016 has come to an end, you are probably looking into 2017 and making new year’s resolutions. Here is a nice one: protecting your company against ransomware, the latest cybersecurity threat. One with […]

Best Practices

First impressions matter: good data hygiene is key for direct mail, good print quality too

13/12/2016

Yesterday I got a direct mail piece from a travel agency. Or to be more correct: I got TWO direct mail pieces… Which doesn’t make a good impression. Why are they wasting my money – […]

Strategic Insights

Amazon Go and its impact on smart packaging, on printed electronics

07/12/2016

Earlier this week Amazon announced Amazon Go, its store with automatic checkout. I immediately wondered how they are going to do that. In the past, the concept of an automatic checkout always involved RFID labels […]

Best Practices

Avoiding paper waste: printing company saves 357.000 €/y, with a 3.900 € investment…

06/12/2016

Sometimes it can be easy, you just have to find and use the right incentives. That’s what a printing company in France, named Quo Vadis, did. And now they are saving 357.000 euro per year on […]

Strategic Insights

Missed sales and how innovation in print can offer a solution

29/11/2016

It’s probably a big challenge for every company: missed sales. The million dollar question is how you can avoid missed sales. Well, here are two cases where innovation in print provided a solution. Nothing complicated, […]

Strategic Insights

How much should a printing company invest in marketing and sales? Vistaprint (Cimpress): 30% and more!

23/11/2016

It is a necessity: investing in marketing and sales. Even in times when cost cutting is daily business. But how much do printing companies invest in marketing and sales? What is the benchmark for printers? […]

Strategic Insights

Can you name this color? And can you remember it correctly?

15/11/2016

When you are designing a brand logo, you want to create a logo that can easily be remembered. When judging print, you want everything within tight tolerances, to preserve that unique brand color. But our […]

Strategic Insights

How big is subscription based software? Let’s look at Office 365 and Adobe Creative Cloud

08/11/2016

It was a gamble when major software companies changed from a one time licence fee to a monthly subscription based licensing. But it seems that many people have embraced that choice. Just look at the numbers […]

Strategic Insights

Were printers, digital presses involved in massive cyberattack of 21/10/2016?

26/10/2016

You’ve probably heared about the massive cyberattack on 21th of October 2016. This was the probably biggest cyberattack to date. But what is lesser known, is that there probably was a ‘general rehearsel’ earlier that […]

Strategic Insights

“We deliver premium quality print, we need 1000 sheets for makeready” – What is your reference?

19/10/2016

When evaluating your business, you need a reference point. And that should be reference points from outside your own company. Otherwise it doesn’t make any sense. A decade ago one printer told me that they […]

Strategic Insights

Print goes down, but not as fast as you might think: the challenge of interpreting statistics

04/10/2016

All statistics are clear: print goes down. The turnover of the printing industry goes down, the total of paper consumption goes down. But it’s not as bad as these figures show… This is why. CONTENTS: […]

Strategic Insights

The Cloud is great, but you need a plan B

01/10/2016

I love ‘the cloud’! It’s really great! But there is one thing you shouldn’t forget: you always need a plan B… When Office 365 became available, we switched our e-mail server off for eternity. A […]

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Recent tweets by @insights4print

March 15, 2023
@prepressstress And in the PrintWeek article (https://t.co/I10zJKO4cx): "Our guide is 𝗮 𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝘁𝗼 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗰𝗼𝗹𝗼𝗿 𝘀𝗵𝗼𝘂𝗹𝗱 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 and the Pantone Master Digital Data is the true color."
Confusing, isn't it?
2
March 15, 2023
@prepressstress Tell me more!!!!
March 3, 2023
Once again, I have to agree... :-) https://t.co/Pr4K6Tf4TU
1

Most Popular Posts

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  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (9,152)
  • The Adobe–Pantone breakup: how brand owners, designers should deal with it (6,413)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (6,386)
  • Cleaning up your mailing list: a few tricks in Microsoft Excel (5,498)
  • Landa Nano Print Quality IRL: I’m not impressed (5,353)

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