The perception of color is influenced by a number of factors, with your brain as the strangest one. There is much more to it than pure physics…
Best Practices
How long should a visual press check take?
(a few seconds vs. as long as it takes)
Earlier this year, I published an article with studies showing how long consumers interact with a package while shopping. On average, the ‘Total Fixation Duration’ was less than a second. Coca-Cola cans? One-tenth of a […]
