The perception of color is influenced by a number of factors, with your brain as the strangest one. There is much more to it than pure physics…
Strategic Insights
Tolerances in brand color reproduction:
one size – fits all?
Why printing needs expectation management
When talking about tolerances for the reproduction of brand colors in print, you often hear just one number. Whether it’s 2, 3, or 4 dE00, it’s just one number. And we have to ask ourselves: […]
