The perception of color is influenced by a number of factors, with your brain as the strangest one. There is much more to it than pure physics…

How our brain perceives, evaluates color: system 1 vs. system 2 (dual process theory)
The best book I’ve ever read, which I recommend to everybody, is ‘Thinking, Fast and Slow’. A book on behavioral economics, by professor and Nobel prize winner Daniel Kahneman. And contrary to what you might […]