Articles by Eddy Hagen

Color management, explained for designers and brand owners

In preparation of a future article, I should explain you the basic of color management. Don’t run away! The concept of ‘ICC based color management’ is not that difficult. But too many people can not or will not explain it in easy terms. That’s what I would like to do…


Connecting print ads to digital: piece of cake – a step by step tutorial

Last week I saw an interesting graph by eMarketer.com, showing ‘Trusted Information Sources’. It clearly shows that people trust print ads (in newspapers/magazines) much more than digital ads (on websites): 54% vs 16%… So why are CMO’s still shifting the larger part of their (often limited) budget to digital? To…


Your resolution for 2017: protecting your company against ransomware

The year 2016 has come to an end, you are probably looking into 2017 and making new year’s resolutions. Here is a nice one: protecting your company against ransomware, the latest cybersecurity threat. One with a perfect business model. One that is spreading like the flue. CONTENTS: Why worry? |…



Amazon Go and its impact on smart packaging, on printed electronics

Earlier this week Amazon announced Amazon Go, its store with automatic checkout. I immediately wondered how they are going to do that. In the past, the concept of an automatic checkout always involved RFID labels or something similar. But I never believed such a solution would happen anytime soon. CONTENTS:…



Missed sales and how innovation in print can offer a solution

It’s probably a big challenge for every company: missed sales. The million dollar question is how you can avoid missed sales. Well, here are two cases where innovation in print provided a solution. Nothing complicated, no high tech, just an easy answer to a real world problem. CONTENTS: Case 1:…



Can you name this color? And can you remember it correctly?

When you are designing a brand logo, you want to create a logo that can easily be remembered. When judging print, you want everything within tight tolerances, to preserve that unique brand color. But our color memory seems to think quite different about unique colors… Color is something very complex…






The Cloud is great, but you need a plan B

I love ‘the cloud’! It’s really great! But there is one thing you shouldn’t forget: you always need a plan B… When Office 365 became available, we switched our e-mail server off for eternity. A few years later, when both prices and maximum storage amounts became reasonable, we planned to…


What’s this all about?

The printing industry has changed significantly over the past few decades. And the change hasn’t stopped, there will be tough times ahead. I’ve been witnessing these changes from a front row seat, since 1988. Now that I have the time (and opportunity), I’ve decided to share my experiences from the…