Articles by Eddy Hagen

Your Color Guide and You: first results

In my previous article, I discussed the tolerances that the tools used in print quality control have. At least: in theory. To check this in practice, I launched a survey: ‘Your color guide and You’. The goal was to get an idea of how people use color guides in daily…


Brand color quality in print: the chain of tool tolerances

Color is probably the main quality criterium when dealing with print. And lower deviations are better, leading to some people demanding, defending a delta E 2000 of 2 for brand colors. But this raises a few questions, among which what the reference is and how reliable that reference is. And…


Your Pantone color guide and you: a new color research

Would you like to be part of an interesting, crowdsourced color research? Then I have a few questions for you. I would like to get a better understanding of the use of Pantone guides. With a dominant position, you can’t neglect these guides. But usage can differ: some only use…


Brand colors in real life: the Milka case

The publication of the groundbreaking color study did generate some attention. Especially my plea for a more realistic, less fanatic approach to color tolerances in real life seemed provocative to some. I e.g. got a mail from somebody who is quite familiar with Milka, stating they would never tolerate a…



Real-life factors influencing color appearance in marketing

Right after I had published the article about real-life factors influencing color appearance in packaging, I opened my mailbox and found another very nice example. This one with a number of factors influencing color appearance in marketing. It is so nice that I have to share it with you.  CONTENTS:…


Real-life factors influencing color appearance in packaging

The previous article about color memory started some discussion on LinkedIn, with a number of people strongly defending very tight tolerances. Packages should always look exactly the same, also with reorders, with e-commerce in mind. Let’s put it to test and do a few real-life checks of the visual appearance…


You can’t correctly remember an iconic color, not even Coca-Cola red

A few months ago, I published an article about color memory, including a short test. The test was to check whether you could remember an iconic color, Coca-Cola red, correctly. Although the number of respondents is still limited, my statement seems to be confirmed: you can’t correctly remember an iconic…


Sleep quality matters: time to wake up (with Dreem)

At first sight, it might look off topic for a business-oriented blog: testing a sleep analysis and sleep improvement device. But consider this: one out of three or four has sleeping problems. Which results in fatigue, concentration problems, errors. And that’s bad for business. And that’s the reason why every…


Why invest in preprinted letterheads? Your brand image!

With a color printer close to every desktop, the question arises: “Why should we spend all that money on preprinted letterheads if we can print the logo together with the rest of the letter?” Although this looks a valid proposition, not all logos are created equal and with some ‘unique’…


KODAKOne: a closer look

The launch of KODAKOne looks interesting: protecting the image rights for photographers makes sense in an era where photos are floating all over the place (i.e., the internet). And with buzzwords like blockchain and cryptocurrency, attention is guaranteed. But it also raises a number of questions. So let’s take a…


Opening an envelope feels like opening a present

Checking your (physical) mailbox and collecting, opening the mail pieces is packed with emotions, positive emotions. A recent study in France proves this, with the help of new technologies. And this emotion-packed experience is something brands and marketers should be aware of: it can benefit your marketing. CONTENTS: The setup…


Blockchain and Printing, Publishing, Packaging

Blockchain, it’s probably going to be the most used buzzword in boardrooms this year. According to Gartner’s Hype Cycle, it has just passed the ‘peak of inflated expectations’. And that’s what we see: everyone is talking about it, many are saying it’s going to dramatically change the way we do…



This will be the year of (fill in the buzzword)

A new year has begun. And every new year brings predictions like: “This year, we’ll definitely see the breakthrough of (fill in the buzzword)”, or “This will be the year of (fill in another hype)”. And although it’s interesting to look at future developments: don’t be blinded by them. Miracles…