Brands are proud of their brand logo and their brand colors. They spend a lot of time and money to get that perfect logo. And a lot of time is spent on creating a brand […]
Initially, I had planned to write an article about two issues I spotted in Black Friday publicity folders I received last week. Two issues that could have easily been prevented with a little bit […]
Here’s an important lesson for life: always put numbers in context. E.g., the fact that I own 20 billion dollars. Unfortunately, it’s Zimbabwean dollar, which is worthless. (*) And with that in mind: what’s up […]
As I showed in the previous article, ECG printing (expanded or extended color gamut) is feasible from a technological point of view. Even more: it has lots of benefits. And guess what: most brand […]
When looking at packaging printing, ECG (expanded or extended gamut printing) is hot. Many people are talking about it, and the promises seem convincing: you can simulate much more brand colors with a set of […]
With the vacation approaching, here’s something to think about: CSRD, the ‘corporate sustainability reporting directive’ and how this will affect print, and more specifically: press checks and tiny tolerances… Your first response might be that […]
Brand owners demand lower color deviations, with myths and unproven claims being their main argument. Recently I heard that 1,5 dE00 should be the norm, which is not necessary, in my opinion. A box of […]
Earlier this year, I published an article with studies showing how long consumers interact with a package while shopping. On average, the ‘Total Fixation Duration’ was less than a second. Coca-Cola cans? One-tenth of a […]
When talking about brand colors, and brand color reproduction, many people are looking at CxF as the way to go. It is also one of the directions Project BBCG shows for sharing brand color specifications. […]
In a recent discussion on LinkedIn, someone said that Project BBCG is a good system, but only for tech-savvy designers. While I agree with the first part, I strongly disagree with the second: it’s even […]
You may have seen some posts on LinkedIn about the latest Pantone guides, about issues with those guides. Many people shared pictures of differences between old and new guides, we discovered homeopathic-level ink formulations (which […]
The new Pantone guides have arrived! Designers probably celebrated this – additional colors to choose from!!! – but in the printing industry, the reactions were a little bit different. In just a few days, there […]
The best book I’ve ever read, which I recommend to everybody, is ‘Thinking, Fast and Slow’. A book on behavioral economics, by professor and Nobel prize winner Daniel Kahneman. And contrary to what you might […]
The world isn’t flat! I know, it may sound silly, but bear with me for a minute, and you will see it might not be that silly… The complete quality process in the printing industry […]
Just before Project BBCG – A Better Brand Color Guide was launched, there were some interesting discussions on LinkedIn, with some people relying 100% on ICC color management, having absolute faith in ICC based color […]
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