Project BBCG Archives - insights4print.ceo

Strategic Insights

Probabilities and priors
How a maths theorem defines brand and product recognition

16/08/2025

While on vacation, I finished reading the book ‘Everything Is Predictable – How Bayes’ Remarkable Theorem Explains the World’ by Tom Chivers. And yes, you may question my choices of books, but I have to […]

Best Practices

Monitors: is sRGB still standard?

26/05/2024

Last year, I got a new monitor at work, a 4K monitor, nice! My regular job (the one that pays the bills) is not in the printing industry, so ‘color’ is not at the top […]

Best Practices

Sharing your brand color guide publicly:
worst or best practice?

21/12/2023

Brands are proud of their brand logo and their brand colors. They spend a lot of time and money to get that perfect logo. And a lot of time is spent on creating a brand […]

Best Practices

A crucial new job profile:
The CxC (Color eXchange Coordinator)

10/01/2025

Initially, I had planned to write an article about two issues I spotted in Black Friday publicity folders I received last week. Two issues that could have easily been prevented with a little bit […]

Strategic Insights

Not all CxF is created equal:
it comes in several flavors

14/11/2023

When talking about brand colors, and brand color reproduction, many people are looking at CxF as the way to go. It is also one of the directions Project BBCG shows for sharing brand color specifications. […]

Strategic Insights

“Project BBCG is good, but only for tech-savvy designers” – Au contraire, my friends! Plus: opportunities for printers, prepress houses

22/04/2023

In a recent discussion on LinkedIn, someone said that Project BBCG is a good system, but only for tech-savvy designers. While I agree with the first part, I strongly disagree with the second: it’s even […]

Strategic Insights

How broken is color?

13/01/2026

You may have seen some posts on LinkedIn about the latest Pantone guides, about issues with those guides. Many people shared pictures of differences between old and new guides, we discovered homeopathic-level ink formulations (which […]

Strategic Insights

Automatic ICC-based conversions don’t treat brand colors well… Go for GCR!

10/04/2023

Just before Project BBCG – A Better Brand Color Guide was launched, there were some interesting discussions on LinkedIn, with some people relying 100% on ICC color management, having absolute faith in ICC based color […]

Strategic Insights

“Can we integrate Project BBCG?” – You already have! And we can do even more

10/04/2023

Since the launch of Project BBCG, only three weeks ago, several vendors contacted me with the same question: “Can we integrate Project BBCG into our software products?” My standard answer used to be: “You already […]

Best Practices

Project BBCG: a Better Brand Color Guide

16/04/2023

Brand color guides are flawed, ambiguous, and incomplete; studies have shown that. But what are we going to do about that? Well, here is the answer: Project BBCG, a Better Brand Color Guide. With the […]

Project BBCG

Probabilities and priors
How a maths theorem defines brand and product recognition

Monitors: is sRGB still standard?

Sharing your brand color guide publicly:
worst or best practice?

A crucial new job profile:
The CxC (Color eXchange Coordinator)

Not all CxF is created equal:
it comes in several flavors

“Project BBCG is good, but only for tech-savvy designers” – Au contraire, my friends! Plus: opportunities for printers, prepress houses

How broken is color?

Automatic ICC-based conversions don’t treat brand colors well… Go for GCR!

“Can we integrate Project BBCG?” – You already have! And we can do even more

Project BBCG: a Better Brand Color Guide

Amazon Go and its impact on smart packaging, on printed electronics

It’s proven: color differences can confuse consumers!
Well… if the colors are some 50 dE00 apart…

How broken is color?