Project BBCG – A Better Brand Color Guide is a free framework that solves an important issue: flawed, ambiguous brand color definitions.
Strategic Insights
Why are print buyers holding single-use print jobs to a higher standard than the reference they use?
Serious question: why are print buyers holding disposable FMCG packaging to a higher standard than their reference: their copy of the Pantone color guide? Why would consumers – who are not color savvy, typically looking […]
