Project BBCG – A Better Brand Color Guide is a free framework that solves an important issue: flawed, ambiguous brand color definitions.
Brands are proud of their brand logo and their brand colors. They spend a lot of time and money to get that perfect logo. And a lot of time is spent on creating a brand […]
Initially, I had planned to write an article about two issues I spotted in Black Friday publicity folders I received last week. Two issues that could have easily been prevented with a little bit of […]
When talking about brand colors, and brand color reproduction, many people are looking at CxF as the way to go. It is also one of the directions Project BBCG shows for sharing brand color specifications. […]
In a recent discussion on LinkedIn, someone said that Project BBCG is a good system, but only for tech-savvy designers. While I agree with the first part, I strongly disagree with the second: it’s even […]
You may have seen some posts on LinkedIn about the latest Pantone guides, about issues with those guides. Many people shared pictures of differences between old and new guides, we discovered homeopathic-level ink formulations (which […]
Just before Project BBCG – A Better Brand Color Guide was launched, there were some interesting discussions on LinkedIn, with some people relying 100% on ICC color management, having absolute faith in ICC based color […]
Since the launch of Project BBCG, only three weeks ago, several vendors contacted me with the same question: “Can we integrate Project BBCG into our software products?” My standard answer used to be: “You already […]
Brand color guides are flawed, ambiguous, and incomplete; studies have shown that. But what are we going to do about that? Well, here is the answer: Project BBCG, a Better Brand Color Guide. With the […]
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