insights4print.ceo
  • Home
  • Strategic Insights
  • Best Practices
  • Product & Solutions Analysis
  • About & Contact

Innovation

Innovation isn’t magic: there are systems behind innovation. Innovation isn’t easy: it’s not just about technology, succes or failure depends on a lot of factors.

Strategic Insights

Key concepts for technological innovations: The Gartner Hype Cycle, The Perfect Storm

14/02/2017

Last week I read an interesting article on the growing pains of industrial inkjet printing by Frazer Chesterman.  Typical Gartner Hype Cycle was my first thought. But it seems (too) many people do not know […]

Strategic Insights

Internet of Things (IoT) will be secure, or it will break our technology dependent society – #InternetOfTroubles

24/01/2017

The Internet of Things (IoT) is gaining attention, especially now just after CES, the consumer electronics show. Internet connected devices were all over the place. And all kinds of studies show the growth potential. But […]

Best Practices

First impressions matter: good data hygiene is key for direct mail, good print quality too

13/12/2016

Yesterday I got a direct mail piece from a travel agency. Or to be more correct: I got TWO direct mail pieces… Which doesn’t make a good impression. Why are they wasting my money – […]

Strategic Insights

Amazon Go and its impact on smart packaging, on printed electronics

07/12/2016

Earlier this week Amazon announced Amazon Go, its store with automatic checkout. I immediately wondered how they are going to do that. In the past, the concept of an automatic checkout always involved RFID labels […]

Best Practices

Avoiding paper waste: printing company saves 357.000 €/y, with a 3.900 € investment…

06/12/2016

Sometimes it can be easy, you just have to find and use the right incentives. That’s what a printing company in France, named Quo Vadis, did. And now they are saving 357.000 euro per year on […]

Strategic Insights

How much should a printing company invest in marketing and sales? Vistaprint (Cimpress): 30% and more!

23/11/2016

It is a necessity: investing in marketing and sales. Even in times when cost cutting is daily business. But how much do printing companies invest in marketing and sales? What is the benchmark for printers? […]

Strategic Insights

How big is subscription based software? Let’s look at Office 365 and Adobe Creative Cloud

08/11/2016

It was a gamble when major software companies changed from a one time licence fee to a monthly subscription based licensing. But it seems that many people have embraced that choice. Just look at the numbers […]

Strategic Insights

“We deliver premium quality print, we need 1000 sheets for makeready” – What is your reference?

19/10/2016

When evaluating your business, you need a reference point. And that should be reference points from outside your own company. Otherwise it doesn’t make any sense. A decade ago one printer told me that they […]

Strategic Insights

The Cloud is great, but you need a plan B

01/10/2016

I love ‘the cloud’! It’s really great! But there is one thing you shouldn’t forget: you always need a plan B… When Office 365 became available, we switched our e-mail server off for eternity. A […]

Posts pagination

« 1 … 3 4

Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (18,954)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (11,833)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (10,968)
  • The Google 41 shades of blue test, valued at 200 Million US$ revenue increase, is fundamentally flawed (9,543)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (8,690)

(c) insights4print.ceo - 2016-2025

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT