Innovation isn’t magic: there are systems behind innovation. Innovation isn’t easy: it’s not just about technology, succes or failure depends on a lot of factors.
Earlier this month, during the big FESPA show, there was also a little conference called Printeriors. Since I always enjoy conferences, I decided to check it out. Could this be the next big thing for […]
They were supposed to revolutionize the frozen food chain: time/temperature indicators. Every frozen pizza box would get one, according to many specialists and analysts. But it didn’t happen. Why? For an unforeseen factor that can […]
Earlier this year McKinsey Global Institute (MGI) published a ‘discussion paper’ on the economic impact of ‘short-termism’ and therefor also the difference between short-termism and long-termism. A study that provides some interesting insights… CONTENTS: ‘Corporate […]
It might seem a trivial question: what happened with business cards in Germany in 2009? But there – probably – is a strong underlying truth, one that you should take into account in your business. […]
Last week, Adobe made some interesting announcements at the Adobe Summit. The Adobe Experience Cloud was presented, which combines the Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud. The Adobe Experience Cloud should seamlessly […]
When you hear ‘smart packaging’, what kind of technology comes to your mind? Probably you think about something high tech, with integrated (printed) electronics and wireless communications. And smart packaging can be like that. But it […]
Preparing an offer for a (potential) customer can be a hard job. Especially if it’s a complex print job. Calculating different possibilities is time consuming. So you might limit the offer to the one that […]
Last week I read an interesting article on the growing pains of industrial inkjet printing by Frazer Chesterman. Typical Gartner Hype Cycle was my first thought. But it seems (too) many people do not know […]
The Internet of Things (IoT) is gaining attention, especially now just after CES, the consumer electronics show. Internet connected devices were all over the place. And all kinds of studies show the growth potential. But […]
Yesterday I got a direct mail piece from a travel agency. Or to be more correct: I got TWO direct mail pieces… Which doesn’t make a good impression. Why are they wasting my money – […]
Earlier this week Amazon announced Amazon Go, its store with automatic checkout. I immediately wondered how they are going to do that. In the past, the concept of an automatic checkout always involved RFID labels […]
Sometimes it can be easy, you just have to find and use the right incentives. That’s what a printing company in France, named Quo Vadis, did. And now they are saving 357.000 euro per year on […]
It is a necessity: investing in marketing and sales. Even in times when cost cutting is daily business. But how much do printing companies invest in marketing and sales? What is the benchmark for printers? […]
It was a gamble when major software companies changed from a one time licence fee to a monthly subscription based licensing. But it seems that many people have embraced that choice. Just look at the numbers […]
When evaluating your business, you need a reference point. And that should be reference points from outside your own company. Otherwise it doesn’t make any sense. A decade ago one printer told me that they […]
(c) insights4print.ceo - 2016-2023