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Innovation

Innovation isn’t magic: there are systems behind innovation. Innovation isn’t easy: it’s not just about technology, succes or failure depends on a lot of factors.

Product & Solutions Analysis

Adobe Experience Cloud & Microsoft CRM: just one more thing…

29/03/2017 Eddy Hagen

Last week, Adobe made some interesting announcements at the Adobe Summit. The Adobe Experience Cloud was presented, which combines the Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud. The Adobe Experience Cloud should seamlessly […]

Strategic Insights

Smart medical packaging: high tech vs low tech

14/03/2017 Eddy Hagen

When you hear ‘smart packaging’, what kind of technology comes to your mind? Probably you think about something high tech, with integrated (printed) electronics and wireless communications. And smart packaging can be like that. But it […]

Strategic Insights

How many options do you offer your customers? The need for context and reference

28/02/2017 Eddy Hagen

Preparing an offer for a (potential) customer can be a hard job. Especially if it’s a complex print job. Calculating different possibilities is time consuming. So you might limit the offer to the one that […]

Strategic Insights

Key concepts for technological innovations: The Gartner Hype Cycle, The Perfect Storm

14/02/2017 Eddy Hagen

Last week I read an interesting article on the growing pains of industrial inkjet printing by Frazer Chesterman.  Typical Gartner Hype Cycle was my first thought. But it seems (too) many people do not know […]

Strategic Insights

Internet of Things (IoT) will be secure, or it will break our technology dependent society – #InternetOfTroubles

24/01/2017 Eddy Hagen

The Internet of Things (IoT) is gaining attention, especially now just after CES, the consumer electronics show. Internet connected devices were all over the place. And all kinds of studies show the growth potential. But […]

Best Practices

First impressions matter: good data hygiene is key for direct mail, good print quality too

13/12/2016 Eddy Hagen

Yesterday I got a direct mail piece from a travel agency. Or to be more correct: I got TWO direct mail pieces… Which doesn’t make a good impression. Why are they wasting my money – […]

Strategic Insights

Amazon Go and its impact on smart packaging, on printed electronics

07/12/2016 Eddy Hagen

Earlier this week Amazon announced Amazon Go, its store with automatic checkout. I immediately wondered how they are going to do that. In the past, the concept of an automatic checkout always involved RFID labels […]

Best Practices

Avoiding paper waste: printing company saves 357.000 €/y, with a 3.900 € investment…

06/12/2016 Eddy Hagen

Sometimes it can be easy, you just have to find and use the right incentives. That’s what a printing company in France, named Quo Vadis, did. And now they are saving 357.000 euro per year on […]

Strategic Insights

How much should a printing company invest in marketing and sales? Vistaprint (Cimpress): 30% and more!

23/11/2016 Eddy Hagen

It is a necessity: investing in marketing and sales. Even in times when cost cutting is daily business. But how much do printing companies invest in marketing and sales? What is the benchmark for printers? […]

Strategic Insights

How big is subscription based software? Let’s look at Office 365 and Adobe Creative Cloud

08/11/2016 Eddy Hagen

It was a gamble when major software companies changed from a one time licence fee to a monthly subscription based licensing. But it seems that many people have embraced that choice. Just look at the numbers […]

Strategic Insights

“We deliver premium quality print, we need 1000 sheets for makeready” – What is your reference?

19/10/2016 Eddy Hagen

When evaluating your business, you need a reference point. And that should be reference points from outside your own company. Otherwise it doesn’t make any sense. A decade ago one printer told me that they […]

Strategic Insights

The Cloud is great, but you need a plan B

01/10/2016 Eddy Hagen

I love ‘the cloud’! It’s really great! But there is one thing you shouldn’t forget: you always need a plan B… When Office 365 became available, we switched our e-mail server off for eternity. A […]

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Recent tweets by @insights4print

June 24, 2022
The cross-over, break point between offset and digital is a moving target. At Pacific Printing it's as low as 250 sheets... Thanks to a lot of automation on their offset presses.
#printing #digitalprinting https://t.co/9SG03zq6Jq
1
June 17, 2022
@whattheythink Aha! A disconnect between marketers and consumers. Who could have guessed? ;-)
4,5 years ago I spotted a report with a similar disconnect: https://t.co/lZJ83cOjwA #marketing doesn't seem to learn...
Nice report BTW!
June 15, 2022
insights4print Retweeted
Gapingvoid Culture Design Group@gapingvoid
We deliver a real, human, emotional, immersive connection to work, by designing a more meaningful culture. 305-431-1214
Total Tweets10.54K
Followers80.90K
Following16.53K
@gapingvoid: People want to be persuaded, not pushed or pulled; led, not commanded. Don’t fall into this trap.

Be the sun, not the wind.

Read on...https://t.co/9h5Eft02Ur https://t.co/TFNDQHR95Y
3

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