It is a necessity: investing in marketing and sales. Even in times when cost cutting is daily business. But how much do printing companies invest in marketing and sales? What is the benchmark for printers? […]
When you are designing a brand logo, you want to create a logo that can easily be remembered. When judging print, you want everything within tight tolerances, to preserve that unique brand color. But our […]
It was a gamble when major software companies changed from a one time licence fee to a monthly subscription based licensing. But it seems that many people have embraced that choice. Just look at the numbers […]
You’ve probably heared about the massive cyberattack on 21th of October 2016. This was the probably biggest cyberattack to date. But what is lesser known, is that there probably was a ‘general rehearsel’ earlier that […]
When evaluating your business, you need a reference point. And that should be reference points from outside your own company. Otherwise it doesn’t make any sense. A decade ago one printer told me that they […]
All statistics are clear: print goes down. The turnover of the printing industry goes down, the total of paper consumption goes down. But it’s not as bad as these figures show… This is why. CONTENTS: […]
I love ‘the cloud’! It’s really great! But there is one thing you shouldn’t forget: you always need a plan B… When Office 365 became available, we switched our e-mail server off for eternity. A […]
(c) insights4print.ceo - 2016-2023