The first person who bought a fax machine was an idiot. That may sound a bit hard, but think about it: a fax machine is a communication device, which means you need both a sender […]
Over the past years, many printers shared they were looking into 3D printing. For two reasons: business was rather slow and all reports about 3D printing showed a gigantic new market at their fingertips. But […]
QR codes are dead, just ask any marketer or technology watcher. However: I’ve scanned more QR codes the last 6 months than ever before. And some of them were really clever. And they made it […]
Digital publications are a reality and every publisher should look into it. When starting the search for a digital publishing solution, it might be tempting to dive into the extensive lists of features and comparisons […]
There is only one first impression. As a company you want to be sure that you catch your potential customers attention during that first moment. But why, oh why, are vendors making really stupid mistakes […]
Earlier this month, during the big FESPA show, there was also a little conference called Printeriors. Since I always enjoy conferences, I decided to check it out. Could this be the next big thing for […]
This morning I received an email from Editor & Publisher, one of the few hundred interesting industry magazines I’m following. They said they missed me. As a human being, it gives me a warm feeling […]
What do you do with the pile of publicity folders that you get every week? Chances are that you will take a look at them. That’s at least the conclusion of a study in Belgium: […]
About five months ago, I published a blog post titled “Your resolution for 2017: protecting your company against ransomware”. Unfortunately yesterday the nightmare came true: a massive cyberattack affecting over 100 000 computers, and counting, in […]
They were supposed to revolutionize the frozen food chain: time/temperature indicators. Every frozen pizza box would get one, according to many specialists and analysts. But it didn’t happen. Why? For an unforeseen factor that can […]
Earlier this year McKinsey Global Institute (MGI) published a ‘discussion paper’ on the economic impact of ‘short-termism’ and therefor also the difference between short-termism and long-termism. A study that provides some interesting insights… CONTENTS: ‘Corporate […]
The one statistic I’m always looking forward to, is the overview of the financial ratios of companies, published by the National Bank of Belgium (NBB). This gives a really good insight in how an industry […]
About 6 months ago, I wrote an article on the massive cyberattack of 21/10/2016 and the involvement of printers in this cyberattack, via hijacked ‘internet connected devices’. I elaborated on the risk of internet connected […]
It might seem a trivial question: what happened with business cards in Germany in 2009? But there – probably – is a strong underlying truth, one that you should take into account in your business. […]
A few weeks ago, I published a step-by-step tutorial how to connect print campaigns to digital, by using HTML redirects. But it seems there is a much faster and better way. And with a little […]
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