Pantone has launched a new color guide with even more colors than before, but only in CMYK, the Pantone CMYK Guide. Their information states that many of these colors are kind of ‘in between’ the […]
How is your business doing? It may seem a simple question, but the answer might be rather difficult, especially if you want to go beyond your gut feelings. To get a more objective picture about […]
The company logo, the brand colors, it’s an important choice for every company. Global companies spend massive amounts of money on picking the ‘right’ color. However, there is a rather fundamental issue with choosing a […]
The article about the Landa Nano print quality in real life did gain some traction: within 24 hours, it was read over 1.000 times, it was shared a lot via LinkedIn, via WhatsApp. But one […]
There was one reason why I definitely wanted to attend drupa 2020: to finally get my hands on samples of Landa Nano. As you know, the show was canceled, and it seemed I had to […]
I’m disappointed, frustrated. A few weeks ago, I ordered two large format prints (100 cm wide) of images from my photobook on the lockdown in Antwerp. Both had – of course – a large number […]
You may have read my previous article, on XCMYK and the business case: my ‘corona photobook’. Since the publication of that article, a lot has happened. And it’s an interesting story, and sometimes a sad […]
XCMYK is a rather simple method to produce an ‘expanded’ gamut with your standard printing inks on your standard, four-color printing press. You only need FM-screening, or another non-traditional screening, and a higher ink density. Although it seems an exciting technology, I recently found that it’s tough to find a printer using it. Which is a shame: there is definitely a business case for this. […]
Did you ever hear about the concepts of ‘selective attention’ and ‘change blindness’? These are something weird, fascinating, intriguing. And above all: very real. And it probably influences how consumers behave in a shopping environment. […]
Twenty-twenty is an exciting year for the printing industry: it’s a drupa-year. With a renewed interest in print as a communication medium – something I’ve been advocating for many years – and the introduction of […]
What is the decisive element that makes you recognize a brand? Many in the printing industry will say color. But I would like to differ: it’s shape, over color. A small test I did shows […]
Kellogg’s red has had my attention for almost two decades. I have used examples of Special K boxes in seminars for a very long time. But I have also made pictures during that period and […]
In a previous post, I already covered the fact that not all black is designed equal. ‘Black’ can be composed in different ways when going to print. And this is becoming very relevant when designing […]
Where does innovation start? You can find all kinds of complicate theories on that, but it is simple: innovation starts with observation. […]
After having seen how my color memory messed up with a package of Kellogg’s, I thought that it happened again when the cans of Coca-Cola seemed much lighter and a bit more yellowish than usual. […]
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