Real-life factors influencing color appearance in marketing

Right after I had published the article about real-life factors influencing color appearance in packaging, I opened my mailbox and found another very nice example. This one with a number of factors influencing color appearance in marketing. It is so nice that I have to share it with you.  CONTENTS:…

Read More

Real-life factors influencing color appearance in packaging

The previous article about color memory started some discussion on LinkedIn, with a number of people strongly defending very tight tolerances. Packages should always look exactly the same, also with reorders, with e-commerce in mind. Let’s put it to test and do a few real-life checks of the visual appearance…


You can’t correctly remember an iconic color, not even Coca-Cola red

A few months ago, I published an article about color memory, including a short test. The test was to check whether you could remember an iconic color, Coca-Cola red, correctly. Although the number of respondents is still limited, my statement seems to be confirmed: you can’t correctly remember an iconic…


Sleep quality matters: time to wake up (with Dreem)

At first sight, it might look off topic for a business-oriented blog: testing a sleep analysis and sleep improvement device. But consider this: one out of three or four has sleeping problems. Which results in fatigue, concentration problems, errors. And that’s bad for business. And that’s the reason why every…


Why invest in preprinted letterheads? Your brand image!

With a color printer close to every desktop, the question arises: “Why should we spend all that money on preprinted letterheads if we can print the logo together with the rest of the letter?” Although this looks a valid proposition, not all logos are created equal and with some ‘unique’…


KODAKOne: a closer look

The launch of KODAKOne looks interesting: protecting the image rights for photographers makes sense in an era where photos are floating all over the place (i.e., the internet). And with buzzwords like blockchain and cryptocurrency, attention is guaranteed. But it also raises a number of questions. So let’s take a…


Opening an envelope feels like opening a present

Checking your (physical) mailbox and collecting, opening the mail pieces is packed with emotions, positive emotions. A recent study in France proves this, with the help of new technologies. And this emotion-packed experience is something brands and marketers should be aware of: it can benefit your marketing. CONTENTS: The setup…


Blockchain and Printing, Publishing, Packaging

Blockchain, it’s probably going to be the most used buzzword in boardrooms this year. According to Gartner’s Hype Cycle, it has just passed the ‘peak of inflated expectations’. And that’s what we see: everyone is talking about it, many are saying it’s going to dramatically change the way we do…



This will be the year of (fill in the buzzword)

A new year has begun. And every new year brings predictions like: “This year, we’ll definitely see the breakthrough of (fill in the buzzword)”, or “This will be the year of (fill in another hype)”. And although it’s interesting to look at future developments: don’t be blinded by them. Miracles…


Neurological research: print vs. digital

With the rise of digital information, digital communication, our way of reading, our way of consuming information has changed. And screens are not a 100% exact substitute for paper: our brain sees them differently. Let’s take a look at some scientific, neurological studies from the past few years on both…


Cleaning up your mailing list: a few tricks in Microsoft Excel

It’s annoying, really annoying. Especially when you are on the receiving side. And it’s definitely reflecting on the brand image of the sender: errors in mailing lists. And I know: I see them on a regular basis. Two mailing pieces at the same moment, wrong use of capitals, wrong language,…


XCMYK: regular CMYK gets a boost

Over the last few decades, print has seen a significant increase in quality. Just go to your bookshelf and take a look at an old book with color pictures to see it with your own eyes. And still today efforts are made to increase quality. One of them is certainly…


Packaging: how e-commerce influences the packaging JTBD, the design

What is the function, ‘the job to be done’ of packaging? Just think about that for a moment and you will see that packaging has multiple functions. And these functions, these jobs can vary, even for the same product… And that might be an overlooked aspect when selling products online….


Accurate image capture: Sony’s pixel shifting multi-shot

As a photographer, you usually want to capture a scene as accurately as possible. Especially when you are into product photography or art reproductions. But most camera sensors have some flaws and are therefor limited. A few cameras these days have implemented an old technique to get the maximum out…