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Month: January 2020

Strategic Insights

drupa 2020: what you will see in Düsseldorf

26/01/2020

  Twenty-twenty is an exciting year for the printing industry: it’s a drupa-year. With a renewed interest in print as a communication medium – something I’ve been advocating for many years – and the introduction […]

Strategic Insights

Recognizing brand logos: shape over color

19/01/2020

What is the decisive element that makes you recognize a brand? Many in the printing industry will say color. But I would like to differ: it’s shape, over color. A small test I did shows […]

Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (18,946)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (11,826)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (10,952)
  • The Google 41 shades of blue test, valued at 200 Million US$ revenue increase, is fundamentally flawed (9,445)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (8,654)

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