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Month: November 2017

Strategic Insights

Packaging: how e-commerce influences the packaging JTBD, the design

30/11/2017

What is the function, ‘the job to be done’ of packaging? Just think about that for a moment and you will see that packaging has multiple functions. And these functions, these jobs can vary, even […]

Product & Solutions Analysis

Accurate image capture: Sony’s pixel shifting multi-shot

20/11/2017

As a photographer, you usually want to capture a scene as accurately as possible. Especially when you are into product photography or art reproductions. But most camera sensors have some flaws and are therefor limited. […]

Strategic Insights

Marketing: a disconnect between marketers and their customers, consumers?

14/11/2017

When looking at reports about where marketing is going, it’s very clear: mobile advertising is the rising star. But, let’s be honest, do you – as a consumer – like to get advertising on your […]

Best Practices

How good is your color memory? Let’s do a short test!

07/11/2017

Iconic brands come with an iconic brand color. A color we will never forget. Well, that’s the intention of the designer, of the company. But how good is your color memory? Can you accurately recall […]

Strategic Insights

Inkjet isn’t about jetting small drops of ink anymore

01/11/2017

When looking at the latest developments in inkjet, it becomes clear that inkjet isn’t about jetting ink anymore. And it isn’t about small drops anymore. Inkjet is being used more and more to jet – […]

Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (18,943)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (11,826)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (10,952)
  • The Google 41 shades of blue test, valued at 200 Million US$ revenue increase, is fundamentally flawed (9,444)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (8,653)

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