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Month: November 2018

Best Practices

Your Color Guide and You: first results

22/11/2018

In my previous article, I discussed the tolerances that the tools used in print quality control have. At least: in theory. To check this in practice, I launched a survey: ‘Your color guide and You’. […]

Best Practices

Brand color quality in print: the chain of tool tolerances

07/11/2018

Color is probably the main quality criterium when dealing with print. And lower deviations are better, leading to some people demanding, defending a delta E 2000 of 2 for brand colors. But this raises a […]

Most Popular Posts

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  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (10,952)
  • The Google 41 shades of blue test, valued at 200 Million US$ revenue increase, is fundamentally flawed (9,445)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (8,654)

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