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Month: October 2024

Strategic Insights

The biggest print quality experiment ever?
Brand Colors IRL: the Oreo case

19/10/2024

It’s probably – or even better: certainly – not intentional, but Oreo is running the most extensive real-life study on print quality. Why, you might ask. Well: they changed their logo, including the logo color, […]

Strategic Insights

The truth about the Heinz ‘Label of Truth’

04/10/2024

The ‘Label of Truth’ from Heinz and Pantone is going around on LinkedIn again. With raving reviews. Everybody loves it! Genius! Except that it’s seriously flawed and, therefore, a big fail. Pantone should have known […]

Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (18,943)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (11,826)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (10,952)
  • The Google 41 shades of blue test, valued at 200 Million US$ revenue increase, is fundamentally flawed (9,444)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (8,653)

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