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Month: August 2021

Title
Product & Solutions Analysis

Is Pantone selling illusions? And making the life of printers miserable by doing so?

26/08/2021

Pantone has launched a new color guide with even more colors than before, but only in CMYK, the Pantone CMYK Guide. Their information states that many of these colors are kind of ‘in between’ the […]

Strategic Insights

Vistaprint (Cimpress): two metrics nobody talks about (but should be a benchmark for every printer)

05/08/2021

How is your business doing? It may seem a simple question, but the answer might be rather difficult, especially if you want to go beyond your gut feelings. To get a more objective picture about […]

Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (18,946)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (11,826)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (10,952)
  • The Google 41 shades of blue test, valued at 200 Million US$ revenue increase, is fundamentally flawed (9,445)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (8,654)

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