This will be the year of (fill in the buzzword)

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A new year has begun. And every new year brings predictions like: “This year, we’ll definitely see the breakthrough of (fill in the buzzword)”, or “This will be the year of (fill in another hype)”. And although it’s interesting to look at future developments: don’t be blinded by them. Miracles don’t happen overnight, certainly not technological miracles.

CONTENTS: Foldable versus bendable | The Loch Ness monster | Design concept vs. reality | Why is this important? 

The start of the new year is always interesting for technology and gadget lovers: the CES show in Las Vegas (consumer electronics show). All major players and numerous startups show lots of new ideas to the public, lots of new products are previewed or launched.

While reading the reports of CES 2017, I made a note in my agenda: “Check if this came true: the launch of a foldable smartphone in 2017”. A year ago, I read multiple reports about that foldable smartphone, all suggesting that by the end of the year, we would see multiple launches. Here are a few references from exactly a year ago: c|net predicted a foldable Samsung by Q3. Engadget saw foldable phones by Samsung and LG ‘later in 2017’. And AppleInsider claimed that Apple would rival Samsung and LG with a foldable phone by the end of 2017. But we’ve entered 2018, and none of this has happened…  

Foldable versus bendable
The companies mentioned didn’t launch a foldable phone, but we did see one: the ZTE Axon M. And this is probably not what you expected: it’s two displays attached to each other with a hinge, making it foldable. Which is something very different (and far more easy to develop) than the ‘bendable’ prototypes that were shown when talking about ‘foldable’ smartphones.

This shows the foldable smartphone concept in action.

And that’s one of the risks when talking about revolutionary new technology: people are tricked into making assumptions, wrong assumptions: a foldable display is not necessarily the same as a bendable display. And sometimes certain associations are even implied while not real: over a decade ago I saw a presentation about printed electronics, which was very new at that time. And in the presentation, the researcher talked about the potential of printing electronics. And in that presentation, he showed the picture of a newspaper printing press, which is a printing press with a huge capacity. By using that image, he implied that we could produce electronics on such type of presses, with extremely high throughputs (compared to traditional electronics production). Which will not happen in the near future, due to technical limitations (e.g., registration, substrate surface). But that researcher was looking for extra money to finance his research, so the implied association served him well… 

The Loch Ness monster
When assessing new technological developments, looking back isn’t a bad idea. And, believe it or not, the first mention of the foldable/bendable Samsung smartphone dates already from 2011! That’s a long time ago… And it seems that the foldable/bendable smartphone is something like the Loch Ness monster: rumors about it surface from time to time.

For that historical perspective: TechRadar has a good overview, starting with the 2011 prototype. Also interesting: once again multiple sources claim that we will see the foldable/bendable smartphone by the end of this year. But one source spoils the party and says it won’t happen this year

Design concept vs. reality
Here’s the issue: it’s rather easy to make a beautiful design concept, but translating that into a product that works and keeps working for a reasonable amount of time, is something different. One of my questions e.g. is how solid a bendable display will be, certainly if you can bend it all the way as shown in the concepts. Over its lifetime, a bendable smartphone display will be bent thousands of times. What will that do to the display? Especially in the fold? And what if you dropped it on the bent part?

An even more exciting concept is the rollable tablet or smartphone.

 

Why is this important?
This article is not about foldable/bendable smartphones; it is about fantastic new technologies that claim to change everything, instantly. It is about the hard and long road from a design concept to a real-life product. One that is productive, at this very moment and next year, and the year after that.

Also in the printing industry, we’ve seen design concepts that would revolutionize everything, but that are still not commercially available… Design concepts that got delayed over and over again, some got cancelled along the way. And that’s what this article is about: if you need to invest in production equipment, you need to buy something that works right now, at this very moment.

 

PS: chances are quite high that we will see more hinge-based foldable smartphones this year. Over the past months, multiple patents describing these kinds of devices have been discovered. E.g., Microsoft has applied for multiple patents… But a bendable display, although concepts and prototypes have been shown (e.g., by Lenovo), that might take a while.

And in case you want to know more about hypes, this article about the Hype Cycle and the Perfect Storm might be a good read!

UPDATE 08/02/2018: it seems also LG has patented a ‘foldable device with multiple displays‘, in their case it has three displays. Which might be interesting for some uses. But again: it’s only a patent, no idea whether this will make it to market…

 

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About the Author

Eddy Hagen
The printing industry has changed significantly over the last few decades. And that change isn't over yet. Eddy Hagen has been observing all these changes from a front row seat, since 1988. He has seen and debunked hypes that still don't deliver. He has seen and promoted small evolutions that had a big impact. He has connected the dots to get a better view. Eddy Hagen is an independent mind who might be able to give you the insights you need.

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