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Month: June 2017

Strategic Insights

Key concepts for technological innovations: The Tipping Point

27/06/2017

The first person who bought a fax machine was an idiot. That may sound a bit hard, but think about it: a fax machine is a communication device, which means you need both a sender […]

Strategic Insights

Printing companies looking into 3D printing: check this first!

20/06/2017

Over the past years, many printers shared they were looking into 3D printing. For two reasons: business was rather slow and all reports about 3D printing showed a gigantic new market at their fingertips. But […]

Best Practices

QR codes are dead, unless you do something clever with them: fun/promotion vs productivity/convenience

13/06/2017

QR codes are dead, just ask any marketer or technology watcher. However: I’ve scanned more QR codes the last 6 months than ever before. And some of them were really clever. And they made it […]

Product & Solutions Analysis

Getting into multichannel publishing: the user/reader learning curve. Commit before turning the page.

06/06/2017

Digital publications are a reality and every publisher should look into it. When starting the search for a digital publishing solution, it might be tempting to dive into the extensive lists of features and comparisons […]

Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (18,946)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (11,826)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (10,952)
  • The Google 41 shades of blue test, valued at 200 Million US$ revenue increase, is fundamentally flawed (9,445)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (8,654)

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