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Month: January 2024

Strategic Insights

New document setup: we need a new, different approach

14/01/2024

Earlier this week, I posted on LinkedIn why, according to me, designers might not be familiar with color spaces and document profiles. It generated a lot of discussion… Going from “designers should not be bothered […]

Best Practices

Move over PDF/X-1a
Stop using a 20-year-old standard!

07/01/2024

It was a surprise when I read the recent message from the GWG: ‘Stop using a 20-year-old standard’! My first reaction was: what??? The GWG promotes standards! But then I noticed the ‘20’, and it […]

Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (18,943)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (11,826)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (10,952)
  • The Google 41 shades of blue test, valued at 200 Million US$ revenue increase, is fundamentally flawed (9,444)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (8,653)

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