The perception of color is influenced by a number of factors, with your brain as the strangest one. There is much more to it than pure physics…

Best Practices
You can’t correctly remember an iconic color, not even Coca-Cola red
A few months ago, I published an article about color memory, including a short test. The test was to check whether you could remember an iconic color, Coca-Cola red, correctly. Although the number of respondents […]