insights4print.ceo
  • Home
  • Strategic Insights
  • Best Practices
  • Product & Solutions Analysis
  • About & Contact

Color Perception

The perception of color is influenced by a number of factors, with your brain as the strangest one. There is much more to it than pure physics…

Best Practices

You can’t correctly remember an iconic color, not even Coca-Cola red

04/07/2022
A few months ago, I published an article about color memory, including a short test. The test was to check whether you could remember an iconic color, Coca-Cola red, correctly. Although the number of respondents […]
Best Practices

How good is your color memory? Let’s do a short test!

27/07/2019
Iconic brands come with an iconic brand color. A color we will never forget. Well, that’s the intention of the designer, of the company. But how good is your color memory? Can you accurately recall […]
Best Practices

The uncertainty principle of visual color evaluations

07/07/2025
Last week John Seymour (aka ‘John The Math Guy’) published a very technical, but very good article on color differences and more precisely on 1,0 delta E and a ‘just noticeable difference’. An important topic […]
Strategic Insights

Can you name this color? And can you remember it correctly?

27/07/2019
When you are designing a brand logo, you want to create a logo that can easily be remembered. When judging print, you want everything within tight tolerances, to preserve that unique brand color. But our […]

Posts pagination

« 1 2 3

Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (19,041)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (11,864)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (11,063)
  • The Google 41 shades of blue test, valued at 200 Million US$ revenue increase, is fundamentally flawed (9,966)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (8,811)

Tags

Behavioral Economics Brand Colors Color Basics Color Perception Innovation Landa Project BBCG The Power of Print

Recently Updated

The Landa Promise: source material

  • 15/07/2025

Landa Digital Printing – a textbook example of ‘sunk cost fallacy’?

  • 14/07/2025

drupa 2020: what you will see in Düsseldorf

  • 12/07/2025

(c) insights4print.ceo - 2016-2025

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT