Brand Colors Archives - Page 5 of 5

Best Practices

You can’t correctly remember an iconic color, not even Coca-Cola red

A few months ago, I published an article about color memory, including a short test. The test was to check whether you could remember an iconic color, Coca-Cola red, correctly. Although the number of respondents […]

Best Practices

How good is your color memory? Let’s do a short test!

Iconic brands come with an iconic brand color. A color we will never forget. Well, that’s the intention of the designer, of the company. But how good is your color memory? Can you accurately recall […]

Best Practices

Brand colors: better safe than sorry (again)

Your logo, your brand colors are important to you, especially when you’re a designer or a marketer. You care about how it is being reproduced, whether it is on a website, on a printed piece […]

Best Practices

The uncertainty principle of visual color evaluations

Last week John Seymour (aka ‘John The Math Guy’) published a very technical, but very good article on color differences and more precisely on 1,0 delta E and a ‘just noticeable difference’. An important topic […]

Best Practices

Brand colors and printing in CMYK: better safe than sorry

When designing a brand logo, you want it to reflect the brand, its values. And you want it to reflect these values every time the brand logo is reproduced. So you think about form and […]