Short term vs long term strategy: which one pays off?

Earlier this year McKinsey Global Institute (MGI) published a ‘discussion paper’ on the economic impact of ‘short-termism’ and therefor also the difference between short-termism and long-termism. A study that provides some interesting insights… CONTENTS: ‘Corporate Horizon Index’ | The findings | The right metrics? | Why do we buy shares? A…





How to get your print campaigns into Google Analytics

A few weeks ago, I published a step-by-step tutorial how to connect print campaigns to digital, by using HTML redirects. But it seems there is a much faster and better way. And with a little extra effort, you can even get your print campaigns into Google Analytics! Yes, you read…




Smart medical packaging: high tech vs low tech

When you hear ‘smart packaging’, what kind of technology comes to your mind? Probably you think about something high tech, with integrated (printed) electronics and wireless communications. And smart packaging can be like that. But it doesn’t have to be: it can also be very low tech… CONTENTS: The high tech…