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Strategic Insights

How big is subscription based software? Let’s look at Office 365 and Adobe Creative Cloud

23/08/2020
It was a gamble when major software companies changed from a one time licence fee to a monthly subscription based licensing. But it seems that many people have embraced that choice. Just look at the numbers […]
Strategic Insights

Were printers, digital presses involved in massive cyberattack of 21/10/2016?

07/06/2017
You’ve probably heared about the massive cyberattack on 21th of October 2016. This was the probably biggest cyberattack to date. But what is lesser known, is that there probably was a ‘general rehearsel’ earlier that […]
Strategic Insights

“We deliver premium quality print, we need 1000 sheets for makeready” – What is your reference?

23/08/2020
When evaluating your business, you need a reference point. And that should be reference points from outside your own company. Otherwise it doesn’t make any sense. A decade ago one printer told me that they […]
Strategic Insights

Print goes down, but not as fast as you might think: the challenge of interpreting statistics

23/08/2020
All statistics are clear: print goes down. The turnover of the printing industry goes down, the total of paper consumption goes down. But it’s not as bad as these figures show… This is why. CONTENTS: […]
Strategic Insights

The Cloud is great, but you need a plan B

23/08/2020
I love ‘the cloud’! It’s really great! But there is one thing you shouldn’t forget: you always need a plan B… When Office 365 became available, we switched our e-mail server off for eternity. A […]

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Most Popular Posts

  • Brand colors and printing in CMYK: better safe than sorry (19,411)
  • Reality check on digital advertising vs print: trust and influence are much lower with digital (12,018)
  • “That color was different on MY screen!” It’s complicated, but I’ll show you why (11,442)
  • The Google 41 shades of blue test, valued at 200 Million US$ revenue increase, is fundamentally flawed (11,226)
  • You can’t correctly remember an iconic color, not even Coca-Cola red (9,205)

Tags

Behavioral Economics Brand Colors Color Basics Color Perception Innovation Landa Project BBCG The Power of Print

Recently Updated

Tolerances in brand color reproduction:
one size – fits all?
Why printing needs expectation management

  • 13/12/2025

Landa Digital Printing: The flight of Icarus

  • 10/11/2025

XCMYK vs CMYK: here’s your business case

  • 30/10/2025

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