May 2026 - insights4print.ceo

Ink savings in offset printing: some historical context

“Is this you?” That was the question I got via e-mail recently, with a link to a 2011 article in the Polish print magazine Świat DRUKU. It was a message from Jinkai Qian from Techkon, […]

Strategic Insights

Why are print buyers holding single-use print jobs to a higher standard than the reference they use?

Serious question: why are print buyers holding disposable FMCG packaging to a higher standard than their reference: their copy of the Pantone color guide? Why would consumers – who are not color savvy, typically looking […]